Our brand

How our brand helps us to change attitudes towards disability

Scope has a major role to play in raising awareness and changing attitudes and behaviours towards disability and disabled people. We want to change society so that disabled people have the same opportunities as everyone else.

Everything we do as an organisation reflects this.

Everything we do is about disability.

How we communicate

How we communicate can help us lead the way in influencing stereotypes to make change happen. That’s why we deliberately use particular language when we talk about disability issues (have a look at page 14 in our guidelines). We also have a consistent way we write and speak - our tone of voice. And like a real person with a voice, we speak in different ways at different times.

When we talk we’re direct, human and positive.

Using our visual identity

Whether you’re fundraising for us or are partnering with us there may be times when you’d like to use our logo. Find out about our visual identity and how to use our logo in our brand guidelines. Please share your designs with us before you use them.

Our guidelines have been designed to be flexible and adaptable, so if a situation comes up where you need to talk through an idea with us, need a photo from our library or would find a template helpful, please email marketing@scope.org.uk.