Our tone of voice
Like a real person with a voice, we speak in different ways at different times, but there is consistency in the way we express ourselves, which stems from our beliefs and the type of organisation we are and strive to be.
When we speak, we try to be human, positive and direct. And as a matter of principle, we use some simple standards to make whatever we’re writing accessible for everyone (PDF download, 7.31 MB).
Find out more about Talking about disability and disabled people.