Step 2 – What can help me win my campaign?

Now you know what you want to change, you need to plan your campaign. This plan is like a recipe – if you follow it, you should get the end result you are aiming for. But you have to make sure you choose the right plan – after all, you wouldn’t follow a cake recipe if you wanted to make a roast dinner. So, to plan your campaign you need to do the following things:

Research your issue

It is important when planning a campaign to research the issue. Is it a practice or policy issue? For example you are campaigning for improved access on buses:

  • A policy issue could be that buses don’t have ramps to allow wheelchair access.
  • A practice issue would be if bus drivers don’t use the ramp properly or give equal priority to pushchairs that could easily be folded up.

Who else is affected and can you work with them? What resources do you have? What resources might you need? You will also want to consider if a long or short term campaign is required. It’s important to have these things worked out at the start of a campaign or you can find that you plan a campaign that is impossible to implement.


What time, money, people and materials do you have? What other resources do you need? You might need to change your campaign plan if you can’t afford expensive things like holding events or printing t-shirts. Don’t worry though, lots of campaigns are run with no money at all. For example:

  • 20’s Plenty which is a campaign for 20mph zones in residential areas
  • Local access campaigns such as the Access Alliance in Sandwell that campaign to improve accessibility within communities

For longer tasks you can think about whether you have enough time and energy to do this yourself or whether you will need help from other people.

Who else might support me in my campaign?

This depends on the issue. Some campaigns can be run by a small group, others will need to involve lots of people. You should think about who might support your campaign’s aims but also identify people who might be willing to help you run the campaign.

People who might support you include; others who face the same problem (for example other disabled people), organisations or businesses that would benefit from the changes you are campaigning for, your MP or local councillor, organisations and individuals that have an interest in the issue.

What will motivate others to support your campaign? Different people like to get involved in different ways, prefer certain activities and may not have much spare time so you will need to give people a range of ways to support your campaign.  

The activities people can do include doing research, meeting decision-makers, designing a poster, promoting the campaign using Facebook or Twitter, writing letters to the local newspaper, photographing events, chairing or note taking roles in meetings and visiting other community groups to seek support.

It is important to be clear about what you want to achieve and have a few key messages that communicate what your campaign is about. In planning any activity or communications it's important to assign clear roles and ensure there aren't too many involved in taking decisions. 

Top tip

Consider rehearsing your arguments through role play. One person could be the person you hope to influence and the other a campaigner.