At the beginning of 2011, over 400 Scope campaigners wrote to the chief executives of some of the country’s major cinema chains (as well as to theatre owners) including Odeon, Vue and Cineworld.
As a result of all your efforts, Scope was contacted by the Cinema Exhibitors Association, the cinema industry’s representative body. We had a meeting with them in October 2011 where we were able to explain why it was so important that cinemas made sure disabled people could enjoy the same cinematic experience as anybody else.
At the end of November Scope will be meeting representatives of the country’s three biggest cinema chains – Vue, Odeon and Cineworld – and will be pressing hard for a swifter pace to improved access to cinemas. Many disabled people like to go to the cinema and the industry is missing out on a lot of business by not ensuring their cinemas are fully accessible.
Scope is collaborating on the cinemas part of its campaign with Trailblazers, the youth section of the Muscular Dystrophy Campaign, who have also been working on this issue.
Thanks to all of you who have taken part in this campaign so far – we will keep you updated on the progress of our talks with the cinemas and let you know if we need you to take further action. Do please let us know of any local victories you achieve with cinemas or theatres in your area.