Knowing and understanding your own strengths, weaknesses, opportunities and threats (SWOT) can help you to come up with a plan for your career. This can be particularly useful if you’re trying to get promoted. You can use the following example of a SWOT analysis to help you do your own. Download our SWOT template.


Look for roles that will put your strengths to good use. Your strengths are what you’re good at and what will be of benefit in the role. 

  • Number skills 
  • Writing skills 
  • Time management 


Weaknesses are areas where you’re less skilled or confident. If a role you want requires skills you don't have, you can work on and improve these.  

  • Talking to people 
  • People management 
  • Lack of confidence 


Opportunities help you to develop your career. For example, ask for training to develop your skills or find a suitable mentor in the organisation. 

  • Working for a large company with many new roles becoming available 
  • Availability of training 
  • More mentors available 


Identify any threats to you or your career and take actions that reduce their impact. Threats are things that may limit your career. 

  • High level of competition for new roles 
  • More difficult to negotiate flexible working condition for senior jobs 
  • Higher level of stress 

Put your ideas in a table to make them easier to read. 

Strengths  Weaknesses 
Numeracy skills
Writing skills
Time management
Talking to people
People management
Lack of confidence
Opportunities  Threats 
Working for a large company with lots of vacancies 
Availability of training budget
More  mentors
Job share
High level of competition for new roles
Flexible working may be harder for more senior jobs
Higher levels of stress

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