Gaming for Good

In light of the impact of Coronavirus, the Scope Public Fundraising team have recently developed a new Community and Events strategy, with a view to developing new Scope-owned fundraising activities and events. Gaming and livestreaming are key areas posing opportunity for fundraising while providing a positive impact for disabled people.

The project so far

Gaming is a completely new area for Scope, so our focus so far has been on learning and research. We've conducted market research across the charity sector looking at other gaming fundraising activities that already exist, as well as learning more about the gaming industry as a whole.

Audience Insights

At the end of last year, we commissioned a survey focussing on disabled and non-disabled gamers in England and Wales.

Our 4 main research goals were to:

• Understand who gamers are and identify Scope's key audience
• Understand people's behaviour around gaming, and their motivations for playing. Understand how this may have changed as a result of the pandemic. Understand any differences in behaviour between disabled and non-disabled gamers. 
• Understand any issues or barriers disabled gamers face, and their perception of the gaming industry. Pinpoint what matters most and what they'd like to see change.
• Understand gamers' previous charity interactions and propensity to support in the future (including non-financial support) .

The findings from this research, along with your gaming experience and input to the co-production group, will be instrumental in shaping our fundraising event/activity and will be discussed in future co-production group meetings.