Head of communications job description

Job title: Head of communications

Reports to: ED Strategy, Impact and Social Change

Team: Communications

Location: Here East, Stratford, London

Direct reports: 4 -Media and PR Manager, Communities Media and PR Manager, Strategic Communications Manager, Social Media and Channel Manager

Salary: £60,000 - £65,000 per year

Role purpose

  • To lead a communications strategy to deliver compelling and high profile communications that contribute to Scope’s social change impact, challenge attitudes to disability, and promote the interests of Scope
  • To build Scope’s profile and reputation as a pioneering and courageous, customer-led social change business and manage risk to reputation.

Main responsibilities

  • To lead the development of a long term communications strategy to deliver against Scope’s impact goals
  • To build Scope’s profile, reputation and brand awareness, positioning us as a pioneering and courageous, customer-led business
  • To take a strategic view of communications methods, messages and priorities across Scope and regularly brief relevant colleagues (including the Chair, Chief Executive and Executive Leadership team) on internal and external developments, opportunities and risks
  • To run a high performing communications team that is set up secure positive, national and local media and social media coverage on a daily basis and manage reputation risks effectively
  • To challenge and support direct reports to perform against agreed objectives
  • To develop a long-term communications plan linked to Scope’s impact goals, and set and evaluate performance against impact targets
  • To maintain an excellent understanding of the external communications environment including the news and social media agenda
  • To ensure the team plans, and is prepared for, breaking communications opportunities, sensitive issues and journalist, blogger or other stakeholder requests, and responds in a timely and accurate fashion, seizing opportunities to promote a campaign or build a relationship
  • To ensure the communications team functions effectively and maintains good relationships with key stakeholders, including journalists, senior media stakeholders.
  • To ensure the team provides an effective out of hours services covering media, social media
  • To lead on protecting Scope’s reputation by planning and preparing for risks
  • To act as a spokesperson for the organisation where appropriate
  • To champion the importance of disabled people and their families being at the heart of Scope’s communication activity
  • To deputise for the ED both internally and externally, as required
  • To undertake any other duties that may reasonably be required

Key contacts

Internal

  • Executive Leadership Team, Leadership group and trustees
  • All staff at Scope – this role serves the whole organisation

External

  • Journalists, Media and creative agencies and other senior media stakeholders; celebrities and ambassadors, charity leaders, communications leads in other organisations including government, businesses and so on.

Person specification

Qualifications, knowledge and experience

Essential

  • Experience of communications leadership
  • Experience developing and executing long term communications strategy and plans
  • Understanding of communications for social impact
  • Understanding role of communications in charity such as supporter engagement, partnerships and political change, importance of being customer led
  • Excellent communication skills including conflict resolution, negotiation, inspiring people to act, leading and listening
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