Content Designer

Job description

Role purpose

Create and iterate content that helps disabled people and their families solve problems.

Main responsibilities

• Work with user researchers to understand the needs of our customers and plan content.
• Produce content that is accessible and in the Scope tone of voice.
• Collaborate with subject experts and policy advisers. Your content must be accurate and support Scope’s policy position.
• Research the language your readers use. Make sure your content is searchable, and people understand it.
• Run critical reviews of all the content you produce. Iterate in response to feedback.
• Use data to identify where and how you can improve published content.
• Take part in daily team stand-ups.
• Contribute to regular team retrospectives, reflecting on working practice and suggesting improvements.
• Support people in other teams across Scope to write content. This includes running training workshops as well as informal support.
• Advocate for content design and inclusive content. This can include writing for the team blog and speaking at external events.
• To encourage team members to maximise their potential through continuous learning whilst challenging and dealing with under performance.
• To utilise volunteers appropriately within the department
• To work seamlessly across department or team boundaries in a collaborative and constructive manner to implement Scope’s strategic direction
• To demonstrate a commitment to customer service excellence and deliver against the requirements of Scope’s quality framework.
• To work within Scope’s policies and procedures.

Key contacts

Internal contacts

• User researchers
• Senior content designer
• Senior editor
• Subject experts within Scope
• Content producers in other Scope teams
• Policy advisers
• Programme lead

External contacts:

• Customers of Scope services
• Scope website users
• External suppliers
• External subject experts

Person Specification

Qualifications

• Degree or equivalent qualification or experience

Knowledge and experience

Essential

• Experience of user-centred content design
• Experience of using data to improve the usability and usefulness of content
• Experience of writing accessible content in plain English
• Experience of working to a style guide and brand tone of voice
• Understands content workflow
• Experience of content design practices like paired writing and content critiques

Desirable

• Understands the social model of disability
• Experience of using Agile processes like Kanban to manage content production
• Understands on-page SEO (search engine optimisation) and how people search for information online

Skills 

Essential

• Excellent writing skills, including plain English
• Outstanding attention to detail
• Self-motivated with the ability to work on own initiative
• Communicates well with different audiences
• Creative mindset, finding the best solution by testing and learning
• IT literate
• Strong organisation and time management skills
• Collaborates and develops rapport with a wide range of people

Desirable

• Facilitation of group discussions and work critiques