Executive Director of Fundraising and Engagement

Job description

Role purpose:

Set the vision and ensure the development and delivery of strategies for Public fundraising (public fundraising, major donors, trusts and statutory income streams), Marketing, and Digital and Data.

Ensure the active involvement of disabled people to position and promote Scope and ensure our customers are at the heart of our work.

Work collaboratively at leadership level to bring charitable impact and income generation together alongside the monetisation of our skills, assets and services.

Identify and foster key long-term partnerships and alliances relevant to the role in the UK and globally and represent Scope externally in order to further its aims and protect and enhance its reputation (e.g., media representation, fundraising and other high-profile events). Serve on national and international bodies, as required.

Main responsibilities and accountabilities:

Key accountabilities:

Create, develop and implement an income generation strategy as the driving force behind your effective leadership of our individual and public fundraising functions and trusts and foundations team, achieve fundraising targets and build lasting relationships with our public fundraising donors.

Develop strategy to ensure accelerated growth of our fundraised income, providing a step change in both short and long-term (3-year plan) results by designing and managing a fundraising pipeline with well-defined recruitment and retention initiatives, you will deliver exceptional stewardship for our individual donors.

Through your inspirational leadership style, develop the directorate to excel while also ensure collaboration across the whole of Scope. You will embed a data-driven mindset to enable decision making to be based on deep insights through fully integrating and optimising our data and research for every activity.

Ensure through your leadership the right level of marketing support and investment to enable the effective promotion of fundraising with clear ROI targets.

Lead the Marketing function to help define and develop an inspiring Scope brand experience and supporter journey to create lasting and mutually beneficial relationships, to optimise every touchpoint.

Lead, manage and develop the teams and performance to excel in their individual fundraising activities, promoting collaboration across the wider department and organisation and living Scope’s values.

Proactively manage, with functional heads, the revenue generation, adherence to financial reporting, risks and opportunities to deliver to agreed targets.

Embed a data-driven mindset in decision making that is based on deep insights across the organisation by fully integrating and optimising the CRM function and at every element of fundraising and marketing activity.

Establish and cultivate close personal working relationships with significant donors and prospects in concert with the Chief Executive and Trustees.

Ensure compliance with all relevant legislation and best practice particularly in relation to fundraising activity and the handling of personal data.

Key contacts

Internal contacts

With Chief Executive, Chair and Trustees

Executive leadership

Leadership Group across Scope

Colleagues and volunteers across Scope

External contacts

Customers

Partners and other funders (current and prospective)

Community stakeholders

Agencies and Suppliers

Ambassadors, patrons and key fundraisers

Person Specification

Essential

Strong, inspirational leadership and management experience, in a similar business environment with an inspiring track record achieved through delivery, innovation and change.

Specific evidence of delivering impressive returns on investment or other significant, demonstrable results in fundraising, digital and marketing

A solid track record of delivering significant income growth in turnaround organisations.

Ability to create and deliver customer focused, complex organisational strategies and business plans.

Ability to develop innovative solutions, new assets and products to support growth.

Experience of leading successful change and organisational development.

Ability to demonstrate a broad strategic view of the issues affecting Scope customers, the organisation’s role in the voluntary sector and the long-term impact of decisions.

Experience of planning and managing a directorate budget.

First-rate relationship management and interpersonal skills.

Extensive experience of developing digital strategies, CRM and insight generation to deliver income growth.

Comprehensive knowledge of Charity Commission requirements, Fundraising Regulator best practice, GDPR, Charity Governance, Gambling Commission and other statutory requirements that relate to charity fundraising.

People management skills

An inspirational leader and team player, with a particular track record of leading during times of change, engendering trust and confidence to deliver success. This should include setting objectives, monitoring performance, conducting appraisals and seeking development opportunities for others.

Ability to engage with peers to understand and support your objectives. Actively seek out opinions and contributions, sharing work in advance.

Ability to maximise the overall success of the business, defining, enhancing and driving the business plan while strengthening the focus on improved financial and operational performance.

Ability to provide clear direction to colleagues and volunteers within the group and proven ability to motivate and empower people at all levels in a large organisation.

Planning and organisational skills

Experience of financial planning, including setting, managing and monitoring multiple and complex budgets and proven track record in achieving financial targets.

Able to identify risk, assess impact and develop strategies to mitigate risk.

Ability to plan, prioritise and deliver to tight timescales.

Problem-solving and creative skills

Ability to adopt an enthusiastic, committed and solution focused approach and make sound decisions under pressure.

Communication skills

Excellent interpersonal skills with authentic leadership style that motivates, inspires and empowers people to achieve their full potential.

Demonstrable gravitas, influencing, persuading, and negotiating skills.

Ability to speak clearly, fluently and in a compelling manner to both individuals and groups, (this will include media representation and platform speaking).

Ability to communicate effectively both within and outside Scope in order to build and maintain relationships and networks of contacts.

Demonstrable experience of building partnerships and relationships and maintaining them to be effective and engaging.

Ability to guide and steer discussion to achieve objectives, maintaining a diplomatic approach.

Desirable

Lived experience of disability.