Market and Audience Insight Lead

Job description

Role purpose

This is a challenging and exciting role within a friendly and committed insight team with a mix of research experience and disabilities.

It runs insight projects from start to finish for all supporter focused functions, developing a broad understating of the goals and motivations that make people support disability focused charities in general, and Scope in particular.

It uses all data resources to build sophisticated pictures of the different types of charity supporters for the whole charity to become more customer led.

It supports the rest of the insight team, and all other teams to, in understanding the uses and strengths of various research methodologies and approaches.

It’s an experience user of Scope resources: such as its research panel, accessible survey systems, and qualitative approaches.

It collects, collates, and presents all relevant data within GDPR guidelines and policy.

It supports the Insight Manager in the achievement of Scope’s objectives and mission of everyday equality for all disabled people.

Main responsibilities and accountabilities:

• To be the main insight team contact for the supporter functions in Scope, such as marketing, fundraising, campaigning, and legacy.
• To be a senior Insight specialist within in the team and advise on research design and how to use insight findings in an evidence-led approach.
• To be responsible for key external agency relationships, relating to brand and audience insight, ensuring accessible service delivery, in line with Scope principles, and with value for money.
• To maintain an online resource of all insight carried out for supporter functions that follows GPDR guidelines and policy on personal information security.
• To stand in for the Insight Manager or other members of the team whenever necessary

Internal Contacts

• Strategy, Impact and Social Change Division
• Marketing, Fundraising, Partnerships, and Digital Teams
• Executive Leadership Team (ELT)

External Contacts

• YouGov
• Wider insight community in charity sector.
• WIZU and Tivian

Person specification

Knowledge and experience

Essential

• At least five years in managing insight projects in a professional environment
• Good working knowledge of a range of quantitative and qualitative research methodologies
• Good working knowledge of marketing theory within the charity sector
• An understanding of how people make decisions regarding charity support
• Experience of collecting, collating, and quality checking various data sources

Desirable

• Understanding of the social model of disability.
• Experience within a market research or insight agency
• Some knowledge of MRS Code of Conduct
• Some knowledge of GDPR legislation and safeguarding issues

Skills

Essential

• Strong communicator (ability to speak and write succinct English)
• Skilled listener, with the ability to grasp underlying issues
• Ability to add value to a project and engage other people
• Strong numeracy skills and the ability to interpret various data sets
• Highly developed time-management and co-ordination skills
• High levels of attention to detail and completion of key processes
• Proven ability to meet tight deadlines
• Proven influencing skills
• Pro-active, enthusiastic, and have a flexible ‘can-do’ attitude
• Strong and supportive team player
• Desire to contribute to the charity’s objectives and mission