National Campaigner

Job description

Overall purpose of Role:

This role is central to the delivery of campaigns planning and activity and will help Scope achieve a step-change in our externally facing campaigns work to deliver everyday equality for disabled people. This will involve developing meaningful online and offline campaigns activity for Scope’s social change campaigns in a variety of areas affecting disabled people.

As part of a well-established policy and campaigns team, we need an enthusiastic campaigner to help us translate our influencing work into engaging public-facing campaigns which bring supporters on this journey with us, with a particular focus on developing our digital campaigning programme of activity.

Main responsibilities and accountabilities: 

• Lead on digital campaigning and online campaigner and supporter journeys across Scope to engage and retain campaigners.
• Develop engaging and accessible online actions for campaigners to assist our social-change objectives, and stay abreast of trends in digital campaigning, identifying new methods for engagement.
• Develop a range of engaging online and offline campaigning materials and resources 
• Optimise Scope’s use of key digital campaigning software and content management systems, such as Engaging Networks, MailChimp and Raiser’s Edge 
• Write excellent campaign messaging, bringing creativity to present complex ideas in an engaging way
• Develop excellent relationships with Scope colleagues, fully harnessing Scope’s wider networks, whilst ensuring our campaigns adhere to internal processes and legal requirements
• Develop plans to translate online journeys offline, working with wider Scope stakeholders, such as our retail network
• Deliver online campaigns evaluation work, to ensure our campaigns activity is continually learning and improving

Key contacts

Internal contacts

• Policy and campaigns team
• Research team
• Digital team
• Retail team
• Media and social media team

External contacts

• Disabled people and their families 
• Disabled People’s Organisations and other charities
• Engaging Networks (campaigns software) staff

Person specification 

Essential

• Experience of delivering social-change campaigning activity which achieve change
• Good political judgement
• Excellent communications skills, both written and verbal, with an ability to persuade and adapt to different audiences
• Excellent relationship building skills
• Knowledge and understanding of online and offline campaigning techniques
• Experience and understanding of supporter journeys and building digital engagement
• Ability to think creatively and develop innovative engagement tactics and involve disabled people in campaigning
• Proactive in approach to work and ability to respond positively to change

Desirable

• Experience of using campaigns software such as Engaging Networks, email software, and an understanding of digital impact metrics
• Experience of using databases such as Raiser’s Edge
• Understanding a charity's role in social change
• Experience of implementing activity from a campaigns strategy
• Understanding of the social model of disability