Senior Individual Giving Fundraiser

Job description

Role purpose

As Senior Individual Giving Fundraiser, you’ll work as part of the Public Fundraising team responsible for managing a portfolio of Individual Giving campaigns from inception through to evaluation to generate funds, improve engagement and increase life time value of existing supporters.
The Individual Giving team generates over £12m of unrestricted income from new and existing supporters by:

• Recruiting and retaining financial supporters for Scope across a range of Individual Giving Products (regular giving, lottery, payroll giving, cash and raffle) using a mix of channels.
• Providing a data and insight-led, audience-focused and rewarding supporter journey that maximises lifetime value of the supporter.
• Developing products and fundraising propositions to inspire new and existing audiences.
• Ensuring all campaigns are compliant, on budget, brand and schedule.

Main responsibilities

Campaign management

• To support the Individual Giving Lead with the strategic development and delivery of the supporter retention and development programme
• To be the project lead on all your campaigns, coordinating a number of different stakeholders and suppliers, making sure everyone is aware of their own deadlines and responsibilities, and that all targets and KPIs are met.
• To define campaign briefs, timing plans and KPIs and deliver against agreed budgets for retention and development campaigns
• To work collaboratively with colleagues at all levels across the organisation in delivery of programmes
• To contribute to the wider Fundraising team, taking a proactive approach to working in a high-performing and collaborative environment to ensure programmes are integrated and that
• opportunities to maximise lifetime value of supporters are leveraged to achieve wider fundraising impact goals
• To work alongside the Supporter Experience team to enhance and deliver engaging supporter journeys and stewardship communications.
• To ensure each communication has a strong and genuine story at its heart and to offer insight-led supporter-focused feedback throughout the creative process.
• Line management, coaching and development of Individual Giving Fundraiser (Retention).

Audience

• To understand Scope’s different audiences and to ensure all communications are inspiring and relevant to each audience.
• Work closely with the acquisition team to ensure we have joined up programmes which link initial recruitment of new supporters all the way through their donor lifecycle.

Sector knowledge

• To stay updated on activity across the sector, and use this insight to contribute to Scope’s supporter engagement strategy.
• Where possible attend sector events either in person or remotely to build a network of contacts within the wider community.

Agency management

• To manage the relationship with external suppliers, managing the regular reports, conducting quarterly planning sessions, and being the lead contact for day-to-day activity.
• Building strong relationships with external suppliers, through weekly meetings, monthly reviews and via email correspondence.

Data

• To use data and analysis to support the creation of insight-led retention and development campaigns
• To coordinate data selections and be responsible for managing complex data for marketing purposes.
• To ensure data is handled sensitively and confidentially, and is GDPR compliant.

Analysis

• To update campaign results weekly and provide dashboards of analysis.
• To present analysis to all relevant stakeholders, and to work together to develop a test and learn programme.

Budget

• Responsible for management of retention and development campaign income and expenditure budgets
• Support Individual Giving Lead with forecasting and projecting investment scenarios and annual budgets for retention and development activities using individual giving budgeting tools and models.
• Support Individual Giving Lead with month end reporting process, reviewing budgeted income and expenditure against actual performance and inputting into commentary.
• Support Individual Giving Lead with the monitoring of lottery income and expenditure as well as gambling returns.
• Report against retention and development key performance indicators weekly or monthly as required.

Compliance

• To ensure fundraising campaigns are delivered to a high standard meeting all regulatory requirements. This includes overseeing mystery shopping, call listening and compliance.

Other

• To be adaptable within the role, and responsive to the needs of the wider team. To support (and lead where appropriate) across a wide range of Individual Giving activity, where needed.

Internal contacts

• Fundraising specialists
• Brand and Marketing
• Procurement
• Finance
• Stories
• Procurement
• Supporter Experience
• Supporter Care
• Retail
• Social Media

External contacts

• Supporters of Scope
• Members of the public
• External Lottery Manager
• Suppliers (for example fundraising agencies, fundraising organisations and their teams)
• Membership bodies, for example Institute of Fundraising

Person specification

Knowledge and experience

Essential

• Direct experience of a range of direct marketing channels including direct mail, email and telefundraisng.
• Strong knowledge of regular giving, lottery and cash supporter retention programme strategies.
• Experience of success in delivering results as set out in a departmental budget.
• Experience of managing external agencies and internal stakeholders to deliver successful campaigns.
• Development of campaign budgets, monitoring income and expenditure against budget and inputting into month end financial reporting and commentary.
• Experience of monitoring and reporting of results and other financial data.
• Experience of working with data for fundraising purposes, either in using a database to select and segment data or of producing briefs to do so.
• Experience of influencing other members of staff and external agencies
• Experience of working to a busy schedule, managing a number of campaigns simultaneously
• Experience of using supporter insight to influence successful direct marketing.
• Working knowledge of fundraising compliance and data protection regulations

Desirable

• Experience of writing compelling fundraising copy
• Experience of line management at Individual Giving co-ordinator/ officer, executive level.
• Demonstrable understanding of the social model of disability

Skills

Essential

• Ability to apply effective numeracy skills in entering and recording financial data, interpreting, analysing and presenting financial data in clear and accurate format to meet desired outcomes.
• Highly developed written and verbal communication skills to understand, interpret and present complex information in a clear and persuasive way for a range of audiences.
• Proven ability to build, manage and develop positive relationships within an organisation and externally, and achieve objectives through these relationships.
• Well-developed ability to successfully negotiate with others to achieve desired outcomes.
• Ability to plan, monitor and implement projects/events/initiatives to agreed deadlines often with conflicting priorities.
• Proven ability to demonstrate initiative and creativity to achieve desired out.