Senior Marketing Officer

Job description

Role purpose:

• Create and deliver marketing campaigns
• Deliver and implement robust multichannel marketing strategies to achieve campaign objectives

Key accountabilities and responsibilities:

• Develop marketing strategies for high and medium profile multichannel campaigns
• Implement high and medium profile campaigns, ensuring they are delivered on time, to budget and achieve their KPIs
• Contribute to the development of a comprehensive briefing process, training and inspiring the organisation with new ways of working
• Collaborate with a range of internal and external stakeholders to achieve our objectives
• Brief external creative and digital marketing agencies and freelance designers, copywriters, copyeditors, photographers and video editors
• Lead marketing communications project groups
• Comply with all Scope policy and procedure and external compliance such as GDPR, complaints and best marketing practice
• Comply with HR, Scope systems and processes, and performance.

Internal contacts

All stakeholders across the business, especially:

Marketing Lead

Digital Marketing Lead

Head of Brand and Marketing

Digital Marketing team

Creative and Brand team

Fundraising teams, particularly Public Fundraising

Retail and Community managers

Campaigns and Policy managers

Partnership team

External contacts

Digital and creative agencies

Freelancers and suppliers 

Person specification

Knowledge and experience

Relevant experience of:

• Drafting and implementing multichannel marketing strategies across both online and offline channels to achieve agreed ROI
• Project management in a complex environment
• Leading on briefing external creative, media planning and media buying agencies and freelancers and supporting internal teams to write compelling project briefs, as well as working with and alongside the agencies/freelancers to deliver 
• Contributing to the development and embedding of thorough briefing processes 
• Contributing to the development and implementation of new ways of working to drive efficiency and effectiveness, particularly within a creative environment
• Leading and supporting with the delivery of training to embed new ways of working 
• Success in building strong relationships internally at all levels
• Building good relationships with external suppliers
• Marketing best practice
• Copywriting and editing for a range of audiences and purposes
• Understanding digital marketing practices and interpreting results

Desirable

Knowledge and/or experience of

• The social model of disability
• Fundraising
• Influencing campaigns 
• Individual giving 
• Disability policy 

Skills and competencies

Essential

• Needs to demonstrate creativity and innovation to lead the delivery of end-to-end marketing campaigns complete with robust and cost-effective marketing strategies across online and offline channels
• Decisions based on value to Scope: reach, impact and financial sustainability 
• Willing to take calculated risks and able to clearly articulate risks versus opportunities
• Able to manage conflict