Social Media Specialist
London - Closes on 06/04/2021
- Stratford, London
- £30,000 to £35,000 per year
- 35 hours per week (Monday to Friday)
- Full time, permanent
Working at Scope
- Be a disability gamechanger
- 27 days holiday per year
- Flexible working
- Discounts at gyms, restaurants and more
The Social Media Specialist will play a key role in supporting the development of Scope’s new social media strategy over the coming year. You’ll oversee the day-to-day content planning on our organic social media channels - which include Facebook, Twitter, Instagram and LinkedIn - and support the coordination of the moderation processes to ensure queries are responded to effectively and in-line with safeguarding procedures. You’ll support the development of key campaigns and projects by providing expert advice social media execution, and support teams to develop content that meets the needs our audience.
- Support the development and implementation of Scope’s new social media strategy to support our organisational goals.
- Oversee Scope’s social media calendar and day-to-day running of Scope’s social media channels.
- Coordinate social media moderation, providing advice to the social media team to ensure that queries are responded to in line with moderation and safeguarding policies.
- Ensure a clear and consistent brand voice is maintained across our social media channels.
- Ensure social media content complies with minimum AA accessibility standards.
- Support the Social Media Manager in managing and responding to any reputational or safeguarding risks on social media.
- Work collaboratively with key teams across the organisations including Marketing, Policy & Campaigns, Services, Fundraising and Retail
- Provide expert advice and opinion on content for key campaigns and marketing activity.
- Provide feedback on content and copy developed by the Social Media team, including a Digital Public Relations Officer and Social Media & Channel Apprentice.
- Provide coaching for and manage the workflow of the Social Media Apprentice
- Proactively monitor social media trends to identify best practice and opportunities for content innovation.
- Occasionally monitor Scope’s social media channels outside of normal office hours, as required.
- Support colleagues across the organisation with advice around social media best practice.
- Work within Scope’s policies and procedures at all times
- To supervise and encourage team members to maximise their potential through continuous learning whilst challenging and dealing with under performance.
- To recruit, manage and develop staff within Scope’s HR and operational policies and procedures
- To utilise volunteers appropriately within the department
- Lead effective and engaging monthly team meetings
Mandatory for all staff
- To work seamlessly across department or team boundaries in a collaborative and constructive manner to implement Scope’s strategic direction
- To demonstrate a commitment to customer service excellence and deliver against the requirements of Scope’s quality framework.
- To work within Scope’s policies and procedures
- Internal teams with digital communication needs, such as Communications, Marketing and Campaigns
- Scope’s Online Community Team
- Senior Leadership in the Communications team
- Colleagues throughout Strategy, Impact and Social Change
- Contacts across the organisation including Services, Fundraising and Retail
- Suppliers of social media and digital monitoring tools
- Disabled people and their families
- Charity and third sector partners
- Contacts from corporate partners
We expect applicants to hit at least 80% the following criteria:
- Considerable experience using social media monitoring and scheduling tools, such as Sprout Social, Buffer or Hootsuite.
- Excellent copywriter and editor, with an ability to craft clear accessible messages from complex subjects and information
- Demonstrable experience of developing, briefing, and creating content for digital channels.
- A keen eye for detail in messaging, and an understanding of its implication in digital communications.
- An understanding of online audiences and developing content to meet user needs.
- Experience working on integrated communications campaigns; an understanding of how social media integrates with digital marketing, PR and campaigns.
- Experience moderating social media channels or online advertising and providing responses to questions from online communities.
- Experience planning or overseeing social media, communications or digital marketing activity across multiple channels.
- Effective interpersonal skills, with experience fostering and managing relationships across a variety of functions within an organisation.
- Experience using relevant analytics tools to evaluate and report on social media or digital marketing activity; ability to use this insight to inform social media or marketing decisions
- Experience creating social media assets that comply with AA accessibility standards; an understanding of the barriers experienced by disabled people when using digital products including web sites and digital tools used in the workplace.
We expect applicants to hit at least 2-3 of the desirable criteria:
- Experience working as part of systems or processes to manage safeguarding concerns and reputational risks online.
- Experience developing or implementing a new social media or marketing strategy.
- Demonstrable understanding of the social model of disability
- Experience using Adobe packages for design or video production.
- Experience of delivering social change by influencing policy and political debate through social media.
- Experience working in the charity sector or working directly with disabled people.
- Experience coaching or line managing a member of staff