Social Media Specialist

Job description

Role purpose

The Social Media Specialist plays a key role in delivering and developing Scope’s social media strategy. You’ll oversee the day-to-day content planning on our organic social media channels - which include Facebook, Twitter, Instagram, and LinkedIn - and lead on the coordination of the moderation processes to ensure queries are responded to effectively and in-line with safeguarding procedures. You’ll support the development of key campaigns and projects by providing expert advice social media execution, and support teams to develop content that meets the needs our audience.

Main responsibilities

• Support the implementation of Scope’s social media strategy to support our organisational goals. Oversee Scope’s social media calendar and day-to-day running of Scope’s social media channels.
• Lead on social media moderation. Ensuring all moderators are trained in our processes, managing the rota, and managing all central documents. Providing advice to the social media team to ensure that queries are responded to in line with moderation and safeguarding policies.
• Ensure a clear and consistent brand voice is maintained across our social media channels.
• Ensure social media content complies with minimum AA accessibility standards.
• Support the Social Media Manager in managing and responding to any reputational or safeguarding risks on social media.
• Work collaboratively with key teams across the organisations including Marketing, Policy and Campaigns, Services, Fundraising and Partnerships.
• Contributing to the team's regular reporting on social media performance, as well as leading on the evaluation of owned projects.
• Identifying opportunities to collaborate with external content creators and influencers, and managing the relationship, including briefing content and providing feedback.
• Provide expert advice and opinion on content for key campaigns and marketing activity.
• Provide feedback on content and copy developed by other members of the Social Media team, including two Social Media Officers and Social Media and Channel Apprentice.
• Provide coaching for and manage the workflow of any Social Media Apprentice
• Proactively monitor social media trends to identify best practice and opportunities for content innovation.
• Occasionally monitor Scope’s social media channels outside of normal office hours, as required.
• Support colleagues across the organisation with advice on social media best practice.
• Work within Scope’s policies and procedures at all times.

Internal contacts

• Internal teams with digital communication needs, such as Communications, Marketing and Campaigns
• Scope’s Online Community Team
• Senior Leadership in the Communications team
• Colleagues throughout Strategy, Impact and Social Change
• Contacts across the organisation including Services, Fundraising and Retail

External contacts

• Disabled people and their families
• Influencers and content collaborators
• Suppliers of social media and digital monitoring tools
• Charity and third sector partners
• Contacts from corporate partners

Person specification

Knowledge and experience

We expect applicants to meet at least 80% the following criteria

• Considerable experience using social media monitoring and scheduling tools, such as Sprout Social, Buffer or Hootsuite.
• Excellent copywriter and editor, with an ability to craft clear accessible messages from complex subjects and information
• Demonstrable experience of developing, briefing, and creating content for digital channels.
• A keen eye for detail in messaging, and an understanding of its implication in digital communications.
• An understanding of online audiences and developing content to meet user needs.
• Experience working on integrated communications campaigns; an understanding of how social media integrates with digital marketing, PR and campaigns.
• Experience moderating social media channels or online advertising and providing responses to questions from online communities.
• Experience planning or overseeing social media, communications or digital marketing activity across multiple channels.
• Effective interpersonal skills, with experience fostering and managing relationships across a variety of functions within an organisation.
• Experience using relevant analytics tools to evaluate and report on social media or digital marketing activity; ability to use this insight to inform social media or marketing decisions
• Experience creating social media assets that comply with AA accessibility standards; an understanding of the barriers experienced by disabled people when using digital products including web sites and digital tools used in the workplace.

We expect applicants to meet at least 2-3 of the desirable criteria:

• Experience working as part of systems or processes to manage safeguarding concerns and reputational risks online.
• Experience developing or implementing a new social media or marketing strategy.
• Demonstrable understanding of the social model of disability
• Experience using Adobe packages for design or video production.
• Experience of delivering social change by influencing policy and political debate through social media.
• Experience working in the charity sector or working directly with disabled people.
• Experience coaching or line managing a member of staff