Job Details

Head of Marketing and Communications - Railway Museums

Science Museum Group

Latest Job
Expires in 20 days

Overview

The National Railway Museum in York and Locomotion in Shildon (part of the Science Museum Group) exist to inspire the next generation with the past, present and future of railways. As dynamic visitor attractions, we have notable growth aspirations and captivating stories to communicate, currently undergoing or transitioning from significant capital undertakings and major renovations. Both museums are internationally recognised, while also retaining a profound sense of place and relevance for their local and regional communities.
£58,000
per year
Full time, Hybrid
(35 hours per week)
The National Railway Museum in York with regular travel to Locomotion

Key information

As we celebrate 200 years of the railways and 50 years since the museum first opened its doors, we are seeking a Head of Marketing and Communications based in York with regular travel to NRM on a permanent, full-time basis. You’ll help us grow as both a museum and visitor attraction, building on our existing brand both regionally and nationally.

This is a rare opportunity to oversee the marketing and communications operations for the World’s greatest Railway Museum at a pivotal point in its history.

About the role

  • As Head of Marketing & Communications, you will play a crucial role in enhancing our outreach and attracting both new and long-time visitors to explore the railway's rich history, current developments, and future prospects. You’ll develop, deliver and evaluate the marketing and PR strategy for both museums to enhance greater awareness, increased visitor footfall and maximise revenue.
  • As a key contributor to the Senior Leadership Team at the National Railway Museum, you will report directly to the Director and work within a forward-thinking, dynamic museum that has significant potential to engage broader audiences across the country and beyond, while also connecting deeply with established and emerging communities in York.
  • This is a deeply rewarding role where two days are never the same and a working environment that will develop your skills as we look to inspire the next generation of engineers.
  • The role currently works to a hybrid working pattern, which offers flexibility to work from home. However as per the responsibilities of the position, there is still a requirement for onsite presence a minimum three days a week and when site-based activity requires it.
  • If you need assistance to complete your application or attend an interview, for example due to a disability, or would like to talk to us about what we can do to support you through this process, please peoplesupport@sciencemuseum.ac.uk or by calling 01904 685 750.

Requirements

  • Significant experience of senior level marketing in a complex organisation.
  • Significant experience of digital-first, insights-based, marketing and strategy.
  • Demonstratable experience of online, digital and social media marketing.
  • Demonstrated proficiency in applying CRM systems and data sources to cultivate customer loyalty and raise revenue.
  • Experience of leading on integrated marketing and communications campaigns.
  • People management experience: leading, managing or supervising a team to deliver high quality outcomes.
  • Effective leadership, motivating and communication skills, with an ability to work effectively with a range of internal stakeholders.
  • Ability to effectively build and maintain relationships with significant stakeholders.
  • An awareness of how to increase revenue and optimise commercial opportunities through effective marketing and communications.
  • Experience of managing reputational risk in a high-profile environment.
  • High level of negotiation and advocacy skills.
  • A focus on enhancing the organization’s inclusivity and openness. 

We will be interviewing for this role as suitable applications are received and may close this role before the closing date upon a successful candidate being appointed.