Job Details
PPC Specialist
Pharmacy2U
Expires in 1 days
Overview
As a key member of the digital acquisition team, you’ll play a pivotal role in growing our online shop across a range of paid media channels, including PPC, affiliates and social media.
£34,000 to £40,000
per year, depending on experience
Full time, Permanent, Hybrid
(37.5 hours per week, Monday to Friday)
Leeds (LS15)
Key information
Do you want to work for the nation’s largest online pharmacy ensuring excellence for all our patients? We’re a market leader in the pharmacy world, with 25 years’ experience, helping over 1.4 million patients in England manage their NHS prescriptions from request through to delivery. We are Great Place to Work certified as we consider colleague experience a top priority every day. Our people are fundamental to our success and ensuring we achieve our vision to be a world leading, patient-centric digital healthcare provider. We are committed to continuing to develop a positive, open and honest working environment for all.
About the role
- Paid media management – Launch, optimise and scale paid media campaigns across Meta, Google, AWIN, ensuring sales growth and positive ROI
- Performance analysis and optimisation – Take ownership of marketing spend to drive performance against key metrics, ensuring spend is apportioned and optimised to key categories.
- Testing and optimisation – Run tests to scale up spends efficiently across core channels
- Budgeting and forecasting – Take ownership of budget allocation across channels and effectively communicate to necessary owners of the budget and P and L
- Feed management – Oversee and optimise the product feed, ensuring effective promotion of offers, enhancing copy, and continuously iterating to improve click-through rates.
- Reporting – Own performance in weekly trade calls and provide key stakeholders with updates ad hoc
Requirements
- GCSE (or equivalent) Maths and English Grade C or above
- Ability to use Excel at an intermediate level
- Digital media Principles (CPC, auctions and so on.)
- PPC, Affiliates and paid social preferred
- Extensive experience in growth and performance marketing, specifically in e-commerce
- Proven experience working in key digital marketing platforms
- Experience of working in a pressured environment, delivering against tight deadlines
We will be interviewing for this role as suitable applications are received and may close this role before the closing date upon a successful candidate being appointed.