Job Details

The Mass Market team’s mission is to inspire the UK public to financially support the IRC to help people impacted by conflict and disaster. The purpose of this role is to support the Director, Mass Markets by implementing the Retention strategy in order to generate long-term sustainable growth, cultivate a loyal and engaged donor base and maximise net revenue.

As Retention Marketing Manager, you will be responsible for annual operational planning and delivery across for the retention programme, including for emergency appeals. You will work closely with the Director, Mass Markets to create and manage significant annual budgets, ensuring return on investment is maximised at all times. Supported by the Retention Marketing Executive, you will oversee all campaign activity, ensuring that it meets the strategic objectives and financial goals of the department.

You will be part of a department focused on excellence, with significant opportunity to lead on change and drive impact and growth.

• Experience and understanding of Individual Giving and retention programmes, with a proven track record of successfully delivering revenue and engagement activities across multiple channels
• Experience of line management
• Experience and understanding of creative process and relationship with brand identity through different channels and audiences
• Experience of operational planning and campaign management
• Experience of working in a fast-paced, high performing team
• Experience working for a centralised, international organisation would be an advantage

Skills, Knowledge and Qualifications

• Understanding of cash and recurring revenue business models
• Proven experience of audience and donor segmentation, analytical modelling such as LTV and use of insights to drive campaign and programme performance