Job Details

The Mass Market team’s mission is to inspire the UK public to financially support the IRC to help people impacted by conflict and disaster. The purpose of this role is to support the Director, Mass Markets by implementing the Retention strategy in order to generate long-term sustainable growth, cultivate a loyal and engaged donor base and maximise net revenue.

As Retention Marketing Manager, you will be responsible for annual operational planning and delivery across for the retention programme, including for emergency appeals. You will work closely with the Director, Mass Markets to create and manage significant annual budgets, ensuring return on investment is maximised at all times. Supported by the Retention Marketing Executive, you will oversee all campaign activity, ensuring that it meets the strategic objectives and financial goals of the department.

You will be part of a department focused on excellence, with significant opportunity to lead on change and drive impact and growth.

IRC UK strives to be an equal opportunities employer. IRC UK is committed to equality of opportunity and to non-discrimination for all  job  applicants  and  employees,  and  we  seek  to ensure  we  achieve diversity  in  our  workforce  regardless  of  gender,  race,  religious  beliefs, nationality, ethnic/national origin, sexual orientation, age, marital status or disability.

IRC UK welcomes applications from all candidates, including underrepresented groups and refugees who have the right to work in the UK.

IRC UK will ensure that individuals with disabilities are provided reasonable adjustments to participate in the job application and/or interview process, and for essential job functions if appointed to a role. Please contact us if you may need such adjustments. 

Criteria in the Person Specification marked with ** are the minimum criteria in line with our commitments under the Disability Confident Employer Scheme in the UK. UK based candidates who state that they have a disability and meet these criteria, will be invited to interview.

Experience:

• Experience and understanding of Individual Giving and retention programmes, with a proven track record of successfully delivering revenue and engagement activities across multiple channels**
• Experience of line management**
• Experience and understanding of creative process and relationship with brand identity through different channels and audiences**
• Experience of operational planning and campaign management**
• Experience of working in a fast-paced, high performing team
• Experience working for a centralised, international organisation would be an advantage

Skills, Knowledge and Qualifications

• Understanding of cash and recurring revenue business models**
• Proven experience of audience and donor segmentation, analytical modelling such as LTV and use of insights to drive campaign and programme performance
• Driven and proactive with a solutions-based approach
• Excellent verbal and written English and the ability to produce high-quality reports
• Commercially minded, with the ability to balance both long-term and short-term activity and objectives
• Excellent IT skills across Microsoft Office (Word, Excel, PowerPoint and Outlook)
• Numerate with excellent data analysis and interpretation skills, ideally with understanding of analytical software such as PowerBI
• Excellent organisational skills, especially the ability to manage a complex, varied and substantial workload
• Strong interpersonal skills, with the ability to influence and negotiate with stakeholders at all levels

Language Skills: English (fluent). No other languages necessary.