Job Details

Learning and Participation (L and P) is central to Royal Ballet and Opera's (RBO`s) mission of making the extraordinary for everyone. Our work in schools and communities up and down the country is driven by our free, curriculum linked programmes give children the chance to be creative, experiencing high quality arts education throughout their school lives.

• Work collaboratively within the team to devise creative concepts for Royal Ballet and Opera (RBO) Schools’ full-funnel campaigns.
• Produce highly engaging text and visual content to support campaigns that take prospective customers on the journey from awareness to conversion (event-sign-up).
• Deliver organic, paid and email marketing campaigns to maximise teacher sign-ups to our events.
• Manage a range of platform tools, ad managers, Customer Relationship Management email marketing tools to maximise teacher sign-ups to our events.
• Work with the Marketing Manager to evaluate data and report on the Return On Investment of paid and email campaigns, generating data-driven insights and learnings.
• Optimise and adapt activity by applying insights and learnings from data and dedicated testing for example through A and B tests.
• Ensure lead times and deadlines for all marketing activities you are responsible for are met and budgets and allocated resources managed.

We are a Disability Confident Employer, which means that we are actively working to ensure that candidates with disabilities and long-term health conditions feel supported, engaged and able to fulfil their potential in the workplace.

• A proven track record in Digital Marketing with an understanding of critical success factors in a marketing campaign.
• Experience of devising organic and paid campaigns across multiple channels to promote events, products or services.
• Experience of using platforms and tools to deliver organic and paid campaigns on X and Meta is essential. Experience with Tiktok and YouTube is desired. 
• Experience of using Customer Relationship Managements and email marketing platforms and tools together deliver email campaigns.  
• Experience of using data to report on, analyses and optimise campaigns to maximise effectiveness
• Confidence and flair when writing creative marketing copy for a variety of audiences and marketing channels.