Job Details

The National Theatre (NT) makes theatre that entertains and inspires using its creativity, expertise and unique reach.

We share unforgettable stories with millions of audience members across the UK and around the world, on our own stages, on tour, in schools, on cinema screens and streaming at home.  

World leading artists make their best work at the NT with the widest possible audience and impact. We invest in talent and innovation on stage and off. We take seriously our role as the nation’s theatre. 

The Senior Digital Manager will oversee the delivery of the ambitious growth strategy for National Theatre at Home, having responsibility for driving acquisition, engagement and retention strategies across marketing and product, to drive audience and brand growth.

The role reports to the Head of National Theatre at Home, supporting the strategic delivery as well as reviewing and setting the roadmap against KPIs, and managing a team of two marketers. The role works collaboratively with Data, Programming and content teams across the NT and will play a key role in developing new and innovative ways to bring streamed theatre to  new global audiences.

We support and encourage people from a variety of backgrounds, experiences and skill sets to join us and help shape what we do. As users of the disability confident scheme, we guarantee to interview disabled applicants who meet the essential criteria for our vacancies.

The successful candidate will have the following: 

• Extensive marketing campaign experience, ideally within the subscription or entertainment sectors.
• Experience in and understanding of brand, creative, audience development and advertising landscape.
• Extensive experience working on digital product and platform brands.
• Experience of delivering against KPIs, from revenue and LTV to social media performance.
• Experience of personnel management in previous roles.