- Responsible for configuration, management, testing, and maintenance of digital analytics tools – including GA4, GTM, Silktide, Umbraco Engage, and Cloudflare – to ensure accuracy, reliability and compliance with data protection regulations such as General Data Protection Regulation (GDPR). This includes troubleshooting tagging issues, verifying data flows, updating tracking as products evolve and monitoring website features and digital product performance through key metrics such as user engagement and conversion rates.
- Responsible for collecting, analysing, and interpreting data on user interactions across both owned and third-party digital platforms, including AI search behaviour, to provide actionable insights that inform product decisions and prioritisation. With particular focus on those products which support income generation.
- Collaborate with UX colleagues, Developers and the Data Engineer to implement analytics tracking and translate complex data into clear and actionable recommendations which support the evolution of new and existing features.
- Monitor compliance with accessibility standards (WCAG 2.2 level AA) across all owned channels using automated tools and manual checks where necessary, alerting appropriate technical or content team when issues arise.
- As part of the UX team track user behaviour, identify patterns and pain points, conduct benefits realisation for newly released features and products, and use evidence to challenge assumptions.
- Work alongside our Data Engineer and analysts in Marketing and Media to provide basic training in analytics tools, share relevant data and metrics, and build departmental maturity in interpreting and analysing reports.
For the full job description, including the key areas of responsibilities and accountabilities, please click the 'apply now' button.
We are an equal opportunity employer which values diversity and inclusion. If you have a disability or neurodiversity, we would be happy to discuss reasonable adjustments to the job with you. Having won the Gold Award from MIND for workplace wellbeing in seven consecutive years, we also recognise the importance of a healthy work-life balance.
