Job Details

The Digital Marketing Executive is an exciting new role within the SpecialEffect Fundraising and Communications Team. You will be responsible for overseeing and developing SpecialEffect’s digital, email, and social media presence to increase engagement, reach new audiences, and deliver an excellent user experience. You will play a leading role in content planning, creating compelling digital content to engage supporters, service users, health professionals and other key audiences. You will also collaborate with the wider team to explore and assess new channels and ways to use digital platforms to raise awareness and funds.

• Help to develop and implement a strategy and plan to grow awareness and engagement from digital marketing activities.
• Be responsible for the day to day output and engagement across social media channels including Facebook, Instagram, YouTube, Bluesky, and LinkedIn.
• Create and co-ordinate a social media plan, working closely with colleagues to create and align activity across all channels.
• Optimise content for each social channel to foster best possible engagement and ensure that tone of voice across all content complies with our brand values and language guidelines.
• Collaborate on the development of our email marketing strategy, draft creative and engaging copy for marketing emails, and manage their scheduling, setup and delivery.
• Oversee social media at external events, and support colleagues when they use the channels for events.
• Report on digital and social media activity performance, using social insights and analytics and utilising these to inform activities and develop recommendations for future campaign strategies.

For the full job description, including the keys areas of responsibilities and accountabilities, please click the 'apply now' button.

We are a disability confident employer; please let us know if you need to make your application in a different format. If you are selected to attend an interview, we will ask you if we need to make reasonable adjustments as part of the interview process.

• Experience of marketing and managing social media channels, and working on social media campaigns in a charity or comparable setting.
• Experience of editing and producing a variety of online content and or digital communications such as: video,audio, infographics, and social media posts.
• To be confident in establishing and maintaining internal and external relationships with colleagues, supporters and other key stakeholders.
• Strong team player, with proven ability to work alongside colleagues when implementing change.
• A good understanding of the Code of Fundraising Practice.
• Passionate about the work and mission of SpecialEffect.

For the full person specification, please click the 'apply now' button.

Disclaimer: We will be interviewing for this role as suitable applications are received and may close this role before the closing date upon a successful candidate being appointed.