We’re looking for a Marketing Executive to join our Legacy and In Memory Giving Team to specialise in the planning and delivery of campaigns, and in developing the supporter engagement and specific onward journeys to encourage emotional connections and future legacy and in memory giving. 

This team supports the Royal National Lifeboat Institution by raising funds through gifts left to our charity in Wills and in memory giving. This is an important time for the Royal National Lifeboat Institution Legacy and In Memory fundraising team. With 6 out of 10 lifeboat launches funded by legacies this will be a key area of focus for the charity going forwards.

As a flexible Marketing Executive, you will be tasked with focus on the following areas:

• Supporting Marketing Managers to deliver marketing campaigns, projects, and other fundraising activity
• Campaign planning, briefing and administration on a range of channels, from print to digital.
• Supporting on campaign delivery and briefing our in-house data and creative teams.
• Building and maintaining excellent relationships with a wide range of stakeholders and volunteers
• Understanding and interpreting data to help inform and develop marketing activities
• Managing purchase orders and timely goods receipting invoices

For the full job description, including the keys areas of responsibilities and accountabilities, please click the 'apply now' button. 

Our staff and volunteers have been saving lives at sea without prejudice for 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable), and helping us work towards Our Vision: To save Every One.

You’ll be an experienced and proactive Marketing Executive able to support the development and delivery of impactful, successful campaigns and fundraising activity across legacy and in-memory giving.

To be considered for the role as our new Marketing Executive you will need:

• Experience in planning and managing fundraising and marketing campaigns
• Be capable of building strong and collaborative working relationships, both within the existing team but also with other teams and multiple stakeholders across the organisation
• Confidence in understanding campaign performance data and communicating results and optimisations to stakeholders.
• Proven experience of working across multiple projects to tight deadlines
• To have excellent communication skills (both spoken and written)