Why work here?

When meeting us, you’ll quickly discover that the best thing about the ABI is the people. We’re hugely proud that 98% feel the ABI cares about their wellbeing and we are empowered to bring our whole self to work without fear of judgment. We work at the forefront of policy development - helping to get things right before they are implemented and ironing out bumps where they are identified in existing rules.

Our team is made up of people who are new to insurance, those who are highly experienced, and everyone in-between, so we welcome people from all industry backgrounds.

What’s the job?

Own the ABI social media channels (these include, but are not limited to, X, LinkedIn and Instagram), and develop and design content across them, working with communications colleagues to support the delivery of the ABI’s digital campaigns. This includes the production of video and infographics.

• Support the Executive Team with their social media channels.
• Develop the content strategy for the ABI website and social media channels.
• Work with the Marketing & Brand Manager, both supporting and developing digital campaigns, including working with agencies where appropriate.
• Oversee the social media content calendar and blog schedule, ensuring a steady stream of content is shared throughout the year.
• Report and evaluate analytics on the success of our content, making recommendations for refinements and improvements.
• Work with the Digital & Web Officer to support ABI web content, ensuring that it is accurate, timely, engaging for our audiences, contributes to positive user experiences, and advances organisational strategies.

Do we offer flexible/hybrid working?

Yes - we are open to flexible, part time and/or job share working – please let us know if this would be your preference. We work in a hybrid way with at least 40% of our time in the office.

Inclusion matters to us

We welcome applications from candidates from all backgrounds and we run our application process in a way that removes bias as much as possible and allows everyone equal opportunity to demonstrate their suitability.

We are proud to be a Disability Confident employer and are committed to making adjustments to help you perform at your best in our recruitment process. Additionally, where practicable, we offer an interview to disabled candidates who meet the minimum requirements for a role. To discuss, please contact careers@abi.org.uk

• Social media expertise – you have experience of delivering complex social media strategies across a variety of platforms for an organisation.
• Content creation – you have excellent digital content creation skills: adept at producing graphics, infographics, idents, along with video production and editing skills and the ability to implement and optimise integrated social media campaigns
• Design expertise – you know your way around the Adobe suite, including Illustrator, Photoshop, InDesign and Canva and have real-world application of these tools in a work context.
• Analytics – you have an excellent understanding and assessment of analytics to evidence strategy, reporting on channel and campaign performance, identifying risk and issues, and influencer engagement.
• Communication – you work collaboratively and proactively with your colleagues and have a talent for turning complex information into simple, web-appropriate, relevant and engaging formats.
• Organisation – you know how to plan content and manage your workload independently to meet deadlines.