Job Details

Web Marketing Executive

National Trust

Overview

There's no other organisation like the National Trust. No other organisation that brings such an amazing variety of places and spaces to life.
£30,966
per year
Full time, Temporary, Hybrid
(37.5 hours per week, fixed term contract until 18th January 2027)
Heelis, Kemble Drive, Swindon, SN2 2NA

Key information

We're looking for a Web Marketing Executive to deliver website campaigns that drive supporter engagement and action. 

You'll work across central teams, regions and with third parties to deliver high-quality marketing activity - particularly digital assets, web merchandising, and marketing campaigns. 

Your contractual location will be our head office in Swindon and there will be an expectation for you to attend the office. However, there is flexibility on where you are based at other times. You’ll be required to work at a National Trust location for 40% to 60% of your working week. This will be discussed in more detail at interview.

This is a fixed term contract due to end when the previous employee returns from maternity leave.

About the role

  • As a specialist in web marketing, you’ll build and maintain campaign landing pages, banner assets and other web content. 
  • You’ll support campaign delivery, working with regional marketers, partners and affiliates to align local activity with national messaging and assets. 
  • Although your main remit will be website marketing, you’ll be able to help build, test and schedule emails using our Customer Relationship Management and email tools where needed.
  • You’ll have an eye for detail, ensuring that all content and communications follow brand guidelines, tone of voice and accessibility requirements, and you’ll be used to working with data and insight to improve how we deliver and refine future activity. 


For the full job description, including the key areas of responsibilities and accountabilities, please click the 'apply now' button.


The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.

Requirements

In your application, please provide details of how you meet the minimum criteria below:

  • Understanding of digital marketing content delivery in a campaign environment
  • Experience delivering digital marketing activity, especially web content
  • Familiarity with Customer Relationship Management systems and Content Management System platforms
  • Confidence in using web tools to build and publish content
  • Awareness of digital marketing metrics and performance tracking, especially on websites
  • Excellent co-ordination and time management skills