Creative brand lead job description

Job title: Creative Brand Lead

Reports to:Head of Digital Marketing, Creative & Planning

Location: Here East, Stratford, London

Role purpose

To be a disability Gamechanger

Manage our in-house creative services team to create engaging and audience led content that contributes to our organisational goals and objectives

Provide creative direction, with responsibility for developing our brand and tone of voice to grow awareness and support for Scope

Main responsibilities

• Lead and manage our high performing in-house creative services team that includes design, film, photography and copywriting
• Line manage 3 reports with wider responsibility for a team of 6, taking responsibility for recruitment, PDP setting, performance management, learning and development
• Responsible for delivering an efficient creative design studio function and production process. Developing processes that ensure we can effectively manage and prioritise workflow
• Lead on the creative interpretation of Scope’s brand, supporting the delivery of brand and marketing objectives across the organisation
• Lead on producing inspiring and engaging content and marketing materials which resonate with our target audiences
• Maintain a roster of talented freelance photographers, film makers and copywriters in order to meet all Scope’s content needs, and ensure all assets are stored effectively via our digital asset management system
• Work with the Evidence and Insight team to monitor Scope’s brand performance and implement learnings from insights at project level and overall brand level
• Be a guardian of Scope’s brand by ensuring best practice in tone of voice and visual identity application
• Champion accessible and inclusive design and proactively promote its importance internally and externally
• Work alongside the Marketing Lead, to ensure the successful delivery of multichannel marketing campaigns across online and offline channels
• Contribute to the development of a comprehensive briefing process for internal teams, training and inspiring the organisation with new ways of working
• Lead by example, live Scope’s values and provide safe working space that nurtures employees potential
• Comply with all Scope’s policies, procedures and external compliance such as GDPR, complaints and best marketing practice
• Compliance with HR, Scope systems and processes and performance
• Drive the greatest impact through decisions based on prioritisation, mitigating risk and providing solutions
• Milestone / Integrated campaigns

• To play a leading role in all integrated Milestone campaigns. Working with Scope-wide working groups to recognise opportunities for financial support, ensure an insight-led approach to all new activations, and to plan and implement all ongoing supporter journeys.
• To ensure the Engagement and Innovation team are kept updated on all integrated messaging and are joining up with and influencing the wider organisation wherever possible.

Key contacts

Internal contacts

All stakeholders across the business, especially:

• Marketing, Communications and Fundraising
• Evidence and Insight
• Policy and Campaigns

External contacts

• Digital and creative agencies
• Freelancers and suppliers

Person Specification

Knowledge and experience

Essential

• Experience of managing an in-house creative studio with knowledge of creative workflows and ensuring appropriate resource is assigned to each project, with clear sign-off
• Experience of leading and motivating a team to produce high quality outputs
• Experience of monitoring creative work and providing creative direction to maintain and improve standards
• Experience of working with a defined brand, applying and developing guidelines appropriately
• Experience of providing direction to in-house teams, agencies and freelancers on how to interpret brand guidelines, and ensure all outputs meet required standards
• Experience of providing creative direction for large-scale marketing campaigns and flagship products, working both in-house and with creative agencies to interpret briefs and ensure creative output reflects organisational objectives and brand strategy
• Experience of managing digital asset management systems
• Experience of contributing to the development and embedding of thorough creative briefing processes
• Experience of contributing to the development and implementation of processes to drive efficiency and effectiveness particularly within a creative environment
• Delivery of training to embed new ways of working

Desirable

• Understanding of the Social Model of Disability
• Understanding of accessible and inclusive design principles and how to implement them
• Good knowledge and understanding of the brand landscape in the charity sector
• Marketing best practice

Skills and competencies

Essential

• Effective project management skills to be able to put together creative schedules to meet agreed deadlines, budgets and specifications.
• Ability to build, manage and maintain strong relationships with external suppliers, freelancers and agencies
• Great inter-personal skills, ability to build strong relationships with internal colleagues at all levels
• A creative eye with strong attention to detail
• Flexible and adaptable – responding positively to change
• Ability to work to agreed deadlines and resolve conflicting priorities within project

Desirable

• Experience using design software including Adobe Creative Cloud
• Experience of copy editing and management of copywriters
• At the forefront of new design trends and skills
  

Our values

We are ambitious and determined. We innovate and strive for better. Bold and challenging of the status quo, ourselves and each other. We listen and share, tapping into the expertise of others. We are transparent about what we do and how we do things. We create supportive and accessible environments. We value and respect each other’s expertise and diversity, taking responsibility for what we do to support each other to succeed. We are single minded in our desire to achieve equality.