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Retail Area Manager

Area to include West Sussex, Hampshire and Surrey

Job details

  • West Sussex, Hampshire and Surrey Area
  • £32,000 to £34,000 per year
  • 35 hours per week (Monday to Sunday)
  • Full time, permanent

Working at Scope

  • Be a disability gamechanger
  • 35 days holiday per year
  • Discounts at gyms, shops, theatres and more.


Job Description

Role Purpose:

  • To maximise sales and effectively manage expenditure to achieve profit targets.
  • To manage and lead an Area team to drive performance.
  • To support and deliver key activities from the Retail Strategy and Business Plan.
  • To identify and develop the potential in people across the Area.
  • To build effective relationships and work collaboratively with internal and external stakeholders.
  • To positively promote the brand with the general public in the local community.

Main responsibilities

  • Providing line management support and direction to a team of Shop Managers in order for them to drive the performance of their shops
  • To continuously strive to improve and deliver results in accordance with set budgets and key objectives.
  • To manage Stock Collectors and the distribution of stock for the Area in order to increase sales.
  • To influence work around Retail’s strategy and operational business planning.
  • To implement all national policies and procedures and ensure all Health and Safety regulations are met.

People Management and leadership

  • To recruit, support, motivate and develop direct reports, ensuring that employees are aware of Scope’s policies and procedures and adhere to them.
  • To manage the performance, conduct and behaviour of direct reports through effective supervision and performance management skills, addressing matters of concern in line with Scope’s policies and procedures.
  • To identify training and development needs and organise appropriate learning opportunities in conjunction with the People Development team.
  • To coach direct line reports on a regular basis.
  • To effectively complete annual appraisals, quarterly supervision meetings and set performance objectives in line with Scope’s Appraisal procedures.
  • To support and guide Shop Managers with volunteer recruitment and retention by finding innovative ways of attracting and retaining new supporters.
  • To identify talented people in the Area and to agree personal development support and succession planning opportunities for them in conjunction with the People Development team.
  • To run effective Area Meetings for Shop Managers (and where appropriate Assistant Managers)
  • To efficiently complete all administrative procedures relating to people issues, financial controls and operational performance in line with organisational policies and procedures.

Operational Performance

  • To maximise sales and profits and ensure that shops are run according to policy and procedures
  • To exceed donated sales budgets
  • To maximise non donated income, as agreed with the Divisional Manager.
  • To carry out regular competitor analysis
  • To ensure that shops are adequately stocked from a variety of sources; monitor the effectiveness of stock generation, including van collections and to take action as necessary to maximise return.
  • To ensure that the national pricing guidelines are adhered to, ensuring that the maximum potential price is asked for all stock and that prices reflect the demographic locality of the shop.
  • To monitor front and back of house procedures, including merchandising, stock control, and customer service in line with agreed standards.
  • To increase Gift Aid conversion rates, supporting shop teams to maximise performance success.
  • To act upon and implement any operational directives from Retail and to oversee and monitor and manage shop compliance to the changes communicated.
  • To demonstrate and monitor levels of customer service given by Shop teams through observations, coaching and feedback, ensuring maximum satisfaction from the public and supporters.
  • To undertake regular shop visits and maintain a schedule of visits for the whole Area.

Financial and security controls

  • Have a clear understanding of cost control and continuously minimise costs for the Area.
  • To act upon information given around expenditure and income and to review monthly P&L accounts and expenditure reports, taking the necessary steps to address any concerns or overspend to budget.
  • To use the Shop Visit Report to check security procedures and financial controls and to take action as agreed with the Divisional Manager
  • To manage the appropriate staffing levels for individual shops, in accordance with the salary budget and set criteria.
  • To provide information to the Divisional Manager to influence realistic budgets for the area of operation and to set budgets for individual shops and maintain core costs and profit within budget.
  • To monitor sales performance against a weekly budget and monthly expenditure and to take action, communicating issues and barriers with the Divisional Manager.
  • To ensure that accounting procedures are followed at all times and that attention is given in a prompt and accurate way to the processing of supplier invoices and paperwork.

Collaborative working and corporate image

  • To build and manage internal and external relationships with the aim of increasing supporter engagement, generating quality stock and to ensure shops are able to support key Scope activities.
  • To ensure that Scope’s Brand is promoted in accordance with the organisation’s guidelines.

Shop Maintenance, refits and new shop openings

  • To advise the Divisional Manager of maintenance and shop refit work in order to inform the budget process.
  • To minimise loss of income during refits and maintenance work.
  • To support the acquisition and disposal of shops as and when required.
  • The post-holder is expected to work to further the vision, purpose and beliefs of Scope, and to comply with Scope’s policies and procedures.
  • This is not an exhaustive list of responsibilities and the post-holder will be expected to undertake other duties within the remit of the job and appropriate to their level of seniority as requested by relevant line management.
  • The job description will be kept under review to ensure that it remains up to date. The job holder will be consulted about any proposed changes.

Knowledge and Experience

  • Substantial retail management experience, including multi-site shop experience
  • Track record of effectively managing and leading remote teams
  • Experience of recruiting and developing staff and line management responsibilities
  • Experience of delivering coaching, mentoring and giving feedback to direct reports
  • Able to manage and influence financial controls and able to read, understand and action information on financial reports including Profit and Loss accounts (analytical skills).
  • Able to solve problems efficiently and effectively and make decisions


  • Excellent communication skills, both verbal and written, to a wide range of people
  • Able to make decisions
  • Proven influencing and negotiation skills
  • Good planning and organisational skills
  • Proven record of working and influencing peer and team performance
  • Knowledge of current fashion and merchandising practices
  • Awareness of issues relating to recruiting and working with volunteers
  • Knowledge of health and safety legislation.
  • Ability to work on own initiative and be fully accountable, taking responsibility for all aspects of the day to day management of the area, including staff performance.
  • Ability to set and monitor shop budgets
  • Able to plan and prioritise the work of self and others


Person Specification


The role requires you to;

  • Have a full and clean driving license
  • Be able to travel extensively within the designated area and within the UK, including overnight stays when required.
  • Able to work some Saturdays and Sundays & Bank Holidays
  • To attend an induction program and development training when identified
  • Outside of business hours you are the main point of contact for shop teams and need to be able to react accordingly when required.
  • To cover other Area Managers during times of absence.

Job Breadth and Communication

  • Able to identify opportunities to maximise income, including non-retail income
  • Ability to build and maintain an effective team, developing and managing their performance and potential.

Decision Making

  • To take full accountability for the management and leadership of the Area.
  • To be able to seek the appropriate authorisation for matters outside of own jurisdiction.

Problem Solving/Creative Effort

  • Ability to be flexible and to display an innovative and creative approach to problem solving.

Accountability and Impact

  • Proven experience of successful profit/sales achievement







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