Senior Traffic Manager

Job description

This is an instrumental role in our Brand and Marketing team, working with colleagues across the organisation to deliver best in class, inclusive creative work, championing co-production with disabled people.

Ensure the timely delivery of strategic MarComms projects which will have the biggest impact in supporting Scope to achieve our ultimate goal of equality for all disabled people.

Responsibility for reviewing briefs, scheduling and resourcing effectively, developing forecasting tools for allocating creative resource, and ensuring the correct technical skillset is assigned to each project.

Ensure that the team has everything it needs to deliver high-quality work across multiple channels

Main responsibilities

• First point of contact for teams across Scope that commission MarComms work.
• Ensuring all stages of projects are met according to the brief, budget, resource and deadline deliverables
• Support teams to refine briefs as needed, review against Scope’s priorities and objectives
• Ensure teams are using their time effectively and efficiently, prioritising delivery of work that will have the biggest impact in achieving our corporate objectives.
• Work closely with Creative and MarComms teams to book the relevant resource (internal and external) and skillsets to deliver against each brief
• Monitoring current traffic processes and implementing ideas on how to improve current practices where required
• Monitoring resource and jobs across teams, analysis of time and spend and sharing regular reports on key team metrics.
• Make recommendations and implement changes to ways of working to improve efficiency and creative output
• Working across multiple projects and ensuring all parties are informed of progress and challenges
• Champion best in class creative work that is co-produced with disabled people
• Ensure all creative outputs are accessible and continuously identify areas for improvement and best practice
• Identify opportunities for co-production and work with relevant teams across the organisation to embed this in our work
• Build relationships with stakeholders in order to understand their requirements and use this effectively to plan multiple work-streams and projects, balancing creative needs and Scope’s objectives.
• Provide leadership to teams, sharing skills and expertise and identifying and implementing opportunities for upskilling
• Manage spend across all external suppliers, ensuring cost efficiency and value for money, regular reporting on budgets and forecasting
• Create and manage a roster of external suppliers, actively seeking opportunities to work with the disabled community and people with lived experience.

Grade Specific Competencies

• Lead effective and engaging team meetings
• To recruit, manage and develop staff within Scope’s HR and operational policies and procedures.
• To encourage and appreciate staff who support Scope outside of their job role by volunteering in shops, events or services or by other discretionary efforts.
• To encourage team members to maximise potential through continuous learning whilst challenging and dealing with under performance.

Mandatory for all staff

• To work seamlessly across department or team boundaries in a collaborative and constructive manner to implement Scope’s strategic direction
• To demonstrate a commitment to customer service excellence and deliver against the requirements of Scope’s quality framework.
• To work within Scope’s policies and procedures.

Internal contacts

All stakeholders across the business, especially:

• Brand, Marketing and Communications teams, in particular the Brand and Creative lead and Marketing Lead
• Fundraising teams
• Retail team
• Campaigns and Policy team
• Partnership team
• Services team

External contacts

• Freelance designers, copywriters, photographers and video specialists
• Print and production suppliers
• Agencies
• Disabled community

Person Specification

Knowledge and experience

Essential

• Proven project management and account management experience
• Excellent knowledge of all marketing channels, both on and offline
• Significant resourcing experience in a complex environment
• Adept at briefing creative teams and reporting to clients
• Skilled at working in a team that works across multichannel projects varying in size and scale
• Solid knowledge of traffic management systems and tools
• Excellent knowledge of the creative process from start to finish
• Solid experience of managing external relationships specifically with agencies, freelancers and production companies

Desirable

• Demonstrable understanding of the social model of disability
• Experience of working in the not-for-profit sector
• Experience of working in an in-house creative studio
• Experience of co-production and working with people with lived experience

Skills

Essential

• Able to manage multiple project deliverables and competing priorities
• Able to build strong, collaborative relationships with senior stakeholders
• Excellent communication and influencing skills
• Outstanding organisation skills and able to respond quickly to last minute changes
• Positive and proactive approach
• Keen to solve problems, working alongside clients and colleagues to make things happen
• Exceptional attention to detail
• Passion for working in a creative environment, drawing on insight and the external environment to inspire teams
• Able to demonstrate Scope behaviours:

• Supporting Scope: Ensures they have a thorough understanding of Scope’s strategic direction and how they contribute to it.
• Taking responsibility: Takes responsibility for team (where relevant) maintains a ‘no blame culture’ while ensuring people are accountable and can learn from their mistakes.
• Solving problems: Gathers all the facts and considers all the options before making a decision.
• Valuing customers: Values and encourages customer feedback and collates/captures customer compliments and complaints, analysing the feedback and acting accordingly
• Working as part of a team: Building and maintaining performance of self and others by coaching and mentoring.