Lead the strategic development of Scope’s social media channels.
Take proactive and creative editorial control of Scope’s various social media channels, planning and producing highly engaging content that grows our audience and influence online.
Line manage Scope’s social media team
Provide leadership, expertise, training and support to colleagues across Scope on the effective use of social media
Main responsibilities and accountabilities:
Lead on the design, implementation and evaluation of Scope’s social media strategy to support our organisational goals.
Develop our presence on our existing social media channels (Facebook, Twitter, Instagram, Linkedin and You Tube) and explore opportunities to adopt new social media platforms.
Oversee a daily social media schedule and long-term calendar of highly engaging, proactive and sharable multimedia content.
Oversee the curation of content from across the organisation ensuring we have a supply of planned, evergreen and reactive content to support our organisational priorities.
Grow a strong and engaged social media community, listening and engaging with followers, responding to posts, and encouraging discussion.
Ensure a clear and consistent brand voice is maintained across our social media channels.
Lead on ensuring all our social media content complies with minimum AA accessibility standards.
Provide expert and strategic advice and guidance to colleagues about how to bring Scope’s influencing and awareness campaigns, fundraising and other activities to life across a range of social media channels.
Work with our retail team to maximise the use of social media locally as part of our Communities strategy, helping to drive sales, donations, volunteering and awareness.
Be accountable for managing and responding to any reputational risks on social media, proactively involving colleagues as necessary.
Develop and implement evaluation and reporting processes to continually assess our approach to social media. Ensuring our output is engaging and effective and that these insights inform our future strategy.
Develop collaborative relationships and effective ways of working with key teams across the organisation including Marketing, Policy and Campaigns, Services, Fundraising and Retail.
Advise colleagues at Scope on social media approaches and provide training, best practice guides and support to colleagues to improve their understanding of social media.
Lead the social media team, comprising a Digital Public Relations Officer and Social Media & Channel Apprentice. Delegating and supervising areas of work, taking responsibility for supporting personal development and continuous learning and challenging or dealing with any under- performance as needed.
Contribute to the development of the Communications strategy, team operational plans and team meetings.
Horizon scanning and monitoring social media trends to identify proactive and reactive opportunities. Sharing ideas, best practice and insight with colleagues.
Manage relationships and contracts with third parties as necessary.
Act as an external ambassador for Scope, building relationships with key external stakeholders, including online influencers and other disability organisations.
Co-ordinate and collaborate with external partners on joint social media campaigns as necessary.
Respond sensitively to the needs of our online community and follow Scope’s safeguarding procedures as required.
Take ownership of the management and effective use of user data, including data protection compliance where relevant.
Oversee a process to monitor Scope’s social media channels outside of normal office hours. This role will involve some on-call responsibilities.
Work within Scope’s policies and procedures at all times
Executive Leadership Team
Leadership group and trustees
All staff at Scope – this role serves the whole organisation (working closely with Marketing & Fundraising, Services, Retail and Strategy, Impact & Social Change).
Disabled people and their families
Charity partners and leaders
Online influencers, celebrities and ambassadors
Corporate partners and other funders
Social media leads in other organisations including government, business etc.
Suppliers and contractor
Knowledge and experience
Experience of leading the development and implementation of a successful social media strategy for an organisation.
Significant experience of managing a large portfolio of social media channels, prioritising and organising content calendars, understanding channel audiences and evidence of growing reach and impact.
An excellent understanding of social media and how it integrates with other digital marketing and communications, PR and campaigns.
A track record of good team working and evidence of working across multi-disciplinary teams to support the development of, and contribute to the delivery of, the overarching objectives and priorities of an organisation.
Experience of leading social media influencing and awareness campaigns.
Experience of managing people and teams.
Evidence of being adaptable and flexible to manage multiple projects in a fast-paced, deadline-driven environment.
Ability to understand complex subjects and make them easily understandable and accessible for a range of audiences.
Proven project management skills and organisation skills and an ability to prioritise and schedule a range of short-term, strategic and ongoing tasks
Experience of introducing new social media processes and innovation.
Excellent digital copy-writing, editing and proofreading skills and an excellent understanding of the English language.
Excellent creative design skills and experience of Photoshop.
Significant practical experience and understanding of digital tools such as Buffer, Sprout Social, Hootsuite and Tweetdeck.
Experience of advising on, managing and responding to reputational risks on social media.
Experience of using relevant social media analytical tools to evaluate performance, interpret into strategy and explain significance of digital metrics to colleagues.
Experience of delivering social change by influencing policy and political debate through social media.
Demonstrable understanding of the social model of disability and empathy with the issues of disability and independence.
Shows confidence in own judgement and capability and demonstrates effective delegation skills.
Demonstrates a facilitative management style able to build and maintain effective internal and external relationships and resolve conflict where necessary.
Demonstrates excellent written and verbal communication skills.
Demonstrates the ability to be flexible, respond positively to change, and work effectively under pressure and deal with conflicting priorities.
Provides evidence of effective IT skills, particularly Microsoft 365
Demonstrates a commitment to ongoing personal development.
Ability to lead effective and engaging meetings.
Core behaviours – with example indicators
Supporting Scope: Talk to team and others about how we can contribute to Scope’s strategic direction. Ability to respond constructively to feedback and to provide constructive feedback.
Taking responsibility: Demonstrates the ability to take responsibility for themselves and their direct reports. Agrees realistic objectives that align to Scope’s strategic direction and then delivers against them.
Solving problems: Sees clashes or problems that might arise and involves the right people to find a solution. Supports direct reports in developing their problem-solving abilities.
Valuing customers: Involves customers in developing services or operational procedures.
Working as part of a team: Builds, motivates and leads an effective team.