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Social Media Manager


Job details

  • Stratford, London
  • £40,000 to £45,00 per year
  • 35 hours per week (Monday to Friday)
  • Full time, permanent

Working at Scope

  • 27 days annual leave
  • Flexible and home working
  • Generous pension
  • Discount at gyms, restaurants, shops and more

Job description

Role Purpose

To be a Disability Gamechanger:
  • Lead the strategic development of Scope’s social media channels.
  • Take proactive and creative editorial control of Scope’s various social media channels, planning and producing highly engaging content that grows our audience and influence online.
  • Line manage Scope’s social media team
  • Provide leadership, expertise, training and support to colleagues across Scope on the effective use of social media

Main responsibilities and accountabilities:

  • Lead on the design, implementation and evaluation of Scope’s social media strategy to support our organisational goals.
  • Develop our presence on our existing social media channels (Facebook, Twitter, Instagram, Linkedin and You Tube) and explore opportunities to adopt new social media platforms.
  • Oversee a daily social media schedule and long-term calendar of highly engaging, proactive and sharable multimedia content.
  • Oversee the curation of content from across the organisation ensuring we have a supply of planned, evergreen and reactive content to support our organisational priorities.
  • Grow a strong and engaged social media community, listening and engaging with followers, responding to posts, and encouraging discussion.
  • Ensure a clear and consistent brand voice is maintained across our social media channels.
  • Lead on ensuring all our social media content complies with minimum AA accessibility standards.
  • Provide expert and strategic advice and guidance to colleagues about how to bring Scope’s influencing and awareness campaigns, fundraising and other activities to life across a range of social media channels.
  • Work with our retail team to maximise the use of social media locally as part of our Communities strategy, helping to drive sales, donations, volunteering and awareness.
  • Be accountable for managing and responding to any reputational risks on social media, proactively involving colleagues as necessary.
  • Develop and implement evaluation and reporting processes to continually assess our approach to social media. Ensuring our output is engaging and effective and that these insights inform our future strategy.
  • Develop collaborative relationships and effective ways of working with key teams across the organisation including Marketing, Policy and Campaigns, Services, Fundraising and Retail.
  • Advise colleagues at Scope on social media approaches and provide training, best practice guides and support to colleagues to improve their understanding of social media.
  • Lead the social media team, comprising a Digital Public Relations Officer and Social Media & Channel Apprentice. Delegating and supervising areas of work, taking responsibility for supporting personal development and continuous learning and challenging or dealing with any under- performance as needed.
  • Contribute to the development of the Communications strategy, team operational plans and team meetings.
  • Horizon scanning and monitoring social media trends to identify proactive and reactive opportunities. Sharing ideas, best practice and insight with colleagues.
  • Manage relationships and contracts with third parties as necessary.
  • Act as an external ambassador for Scope, building relationships with key external stakeholders, including online influencers and other disability organisations.
  • Co-ordinate and collaborate with external partners on joint social media campaigns as necessary.
  • Respond sensitively to the needs of our online community and follow Scope’s safeguarding procedures as required.
  • Take ownership of the management and effective use of user data, including data protection compliance where relevant.
  • Oversee a process to monitor Scope’s social media channels outside of normal office hours. This role will involve some on-call responsibilities.
  • Work within Scope’s policies and procedures at all times


Key contacts

Internal contacts

  • Executive Leadership Team
  • Leadership group and trustees
  • All staff at Scope – this role serves the whole organisation (working closely with Marketing & Fundraising, Services, Retail and Strategy, Impact & Social Change).

External contacts

  • Disabled people and their families
  • Charity partners and leaders
  • Online influencers, celebrities and ambassadors
  • Corporate partners and other funders
  • Journalists
  • Social media leads in other organisations including government, business etc.
  • Suppliers and contractor

Person Specification

Knowledge and experience


  • Experience of leading the development and implementation of a successful social media strategy for an organisation.
  • Significant experience of managing a large portfolio of social media channels, prioritising and organising content calendars, understanding channel audiences and evidence of growing reach and impact.
  • An excellent understanding of social media and how it integrates with other digital marketing and communications, PR and campaigns.
  • A track record of good team working and evidence of working across multi-disciplinary teams to support the development of, and contribute to the delivery of, the overarching objectives and priorities of an organisation.
  • Experience of leading social media influencing and awareness campaigns.
  • Experience of managing people and teams.
  • Evidence of being adaptable and flexible to manage multiple projects in a fast-paced, deadline-driven environment.
  • Ability to understand complex subjects and make them easily understandable and accessible for a range of audiences.
  • Proven project management skills and organisation skills and an ability to prioritise and schedule a range of short-term, strategic and ongoing tasks
  • Experience of introducing new social media processes and innovation.
  • Excellent digital copy-writing, editing and proofreading skills and an excellent understanding of the English language.
  • Excellent creative design skills and experience of Photoshop.
  • Significant practical experience and understanding of digital tools such as Buffer, Sprout Social, Hootsuite and Tweetdeck.
  • Experience of advising on, managing and responding to reputational risks on social media.
  • Experience of using relevant social media analytical tools to evaluate performance, interpret into strategy and explain significance of digital metrics to colleagues.


  • Experience of delivering social change by influencing policy and political debate through social media.



  • Demonstrable understanding of the social model of disability and empathy with the issues of disability and independence.
  • Shows confidence in own judgement and capability and demonstrates effective delegation skills.
  • Demonstrates a facilitative management style able to build and maintain effective internal and external relationships and resolve conflict where necessary.
  • Demonstrates excellent written and verbal communication skills.
  • Demonstrates the ability to be flexible, respond positively to change, and work effectively under pressure and deal with conflicting priorities.
  • Provides evidence of effective IT skills, particularly Microsoft 365
  • Demonstrates a commitment to ongoing personal development.
  • Ability to lead effective and engaging meetings.

Core behaviours – with example indicators


  • Supporting Scope: Talk to team and others about how we can contribute to Scope’s strategic direction. Ability to respond constructively to feedback and to provide constructive feedback.
  • Taking responsibility: Demonstrates the ability to take responsibility for themselves and their direct reports. Agrees realistic objectives that align to Scope’s strategic direction and then delivers against them.
  • Solving problems: Sees clashes or problems that might arise and involves the right people to find a solution. Supports direct reports in developing their problem-solving abilities.
  • Valuing customers: Involves customers in developing services or operational procedures.
  • Working as part of a team: Builds, motivates and leads an effective team.


Contact us

If you have any questions please get in touch.

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