Cost of Breathing Crisis campaign by Scope and ITV

For disabled people, this is not just a cost of living crisis. It’s a cost of breathing crisis.

That’s why we’ve partnered with ITV to raise awareness of the devastating impact that the increasing cost of living is having on the lives of disabled people. And to let disabled people and their families know that Scope is here to help.

Watch the advert

You can watch the whole advert, if you have not already seen it.

Watch the advert with audio description

The advert features 6 disabled actors. We see them alongside the essential electronic equipment that they need to live their daily lives. We see that some of this equipment is unplugged and out of use.

As we move through each story, we learn how the increasing cost of living is not only forcing disabled people to compromise their independence and dignity. It is putting the health and wellbeing of disabled people at risk.

The advert ends in the Scope call centre where a Scope helpline adviser is answering a call.

What is Scope and ITV’s Cost of Breathing Crisis campaign about?

Scope and ITV have come together to show how disabled people are being hit hardest by the cost of living crisis.

Many disabled people need to use more energy to power essential and lifesaving equipment such as wheelchairs, hoists, communication devices and ventilators.

Our advert is based on the experiences that thousands of disabled people have shared with Scope.

Nobody should face the anxiety of not knowing whether they can afford to breathe, speak or get out of bed. We want disabled people and their families to know that they are not alone. Scope is here to help.

Our Cost of Breathing campaign launches on ITV on Tuesday 9 May. It will run for 4 weeks, until 6 June.

The adverts will also feature on digital outdoor screens across the UK. You might also see it on our social media channels and paid adverts on social media.

What does Scope want to achieve with this campaign?

We want to reach disabled people and their families, who are struggling with the cost of living to let them know that Scope is here to help.

We know many disabled people feel there is nowhere to turn, but our friendly team offers free, practical and accessible advice. We can help you navigate benefits, manage your energy bills, access grants and claim the financial support you’re entitled to. Scope’s Disability Energy Support Service has saved disabled people almost £2 million over the past year through advice and support.

We also hope that the campaign will create conversation and spread awareness of the impact that the cost of living crisis is having on disabled people and their families. The extra costs disabled people face are far too often overlooked by society, which is why it’s so important that ITV are supporting Scope to highlight this issue and let disabled people know we are here.

We’d love to hear your feedback

Tag us on Twitter, Instagram, Facebook or LinkedIn or join our online community to share your thoughts.

You can also contact us directly by emailing brand@scope.org.uk.