Job description

Role purpose

The Digital Marketing Executive supports the delivery of the following strategic priorities of Scope:

Goals

• Transform attitudes
• Closing the disability employment gap
• Ending the disability price tag

Story of change, vision

• Insights and impact driven
• Known for what we do
• Confident colleagues

As Digital Marketing Executive, you’ll play a key role in supporting the planning, delivery and evaluation of integrated digital campaigns. From paid media like social, search and display, to email, SEO, influencer activity and digital integration with our Charity Shops, you’ll help bring campaigns to life for Scope across a wide range of channels. You’ll collaborate with teams across Services, Communications, Retail and Fundraising—providing expert support, training and insight. This is a fast-paced, varied role offering hands-on experience across the digital landscape within a purpose-driven, non-profit environment.

Main responsibilities

• Provide data-driven insights and hands-on support to the Digital Marketing Manager to help develop and refine impactful digital strategies.
• Collaborate with the wider Marketing team to design and deliver multi-channel campaigns across Paid Search, Paid Social, Display, Email, and more.
• Guide colleagues across Services, Communications, Retail and Fundraising - from initial brief to campaign launch, optimisation and review.
• Research, plan and execute the creative and technical setup for digital campaigns.
• Test and improve online content, landing pages, and user-journeys to enhance user experience (UX).
• Champion a data-led, experimental approach—encouraging continual learning, testing and optimisation across the team.
• Analyse campaign data from ads and analytics platforms, and present clear, actionable insights through wrap-up reports and dashboards.
• Ensure all digital outputs are accessible, on-brand, high quality, measurable and aligned with agreed objectives.

Other

• Play an active role in our new Digital Growth Team, coordinating digital efforts across the organisation and helping Scope become better known for what we do online.
• Provide training and technical assistance to colleagues on website, email and analytics platforms.
• Support the evolution of Scope’s SEO strategy with research and implementation.
• Assist the Digital Marketing Manager with departmental administrative duties and other tasks when required.

Key relationships, internal and external stakeholders

All stakeholders across the business, especially:

• Brand and Marketing Team
• Social Media Team
• Services Teams
• Retail and Ecommerce Team
• Campaigns and Policy Team
• Fundraising Team

Person specification

At Scope, we work together, in our teams and across all teams. Together, we commit to being collaborative, trusting and respectful. To being open about our work and to being flexible and open to change.  And to building our confidence by improving what we do by developing and learning, continuously. 

Knowledge and experience

Essential

• A strong commitment to building an equal future with disabled people, backed by an awareness of current issues driving inequality.
• Proven experience in supporting the planning, creative development and technical setup of digital marketing campaigns.
• A track record of supporting on digital strategies that drive income, awareness and organisational impact.
• Skilled in evaluating campaign performance, identifying trends and championing continuous improvement
• Comfortable working flexibly in collaborative, mission-based teams
• Experience supporting email marketing campaigns
• Experience briefing design teams and providing feedback on creative assets
• Experience writing advertising copy within brand and tone of voice guidelines
• Experience implementing best practice digital accessibility standards

Desirable

• Experience in the charity or not-for-profit sector
• Familiarity working alongside digital agencies or consultants
• Understanding of the current data-tracking limitations faced by health-related organisations on platforms like Google and Meta
• Understanding of the social model of disability
• Knowledge of popular online themes and voices associated with disability

Skills and competencies

Essential

• Confident researching and building campaigns on digital platforms such as Paid Search (Google/Bing), Paid Social (Meta/TikTok), and Display.
• Skilled in setting up event tracking for digital campaigns using Google Tag Manager (or manually).
• Proficient in navigating Google Analytics (GA4) and extracting meaningful insights.
• Able to write clear media plans or campaign reports using Microsoft Office
• Strong understanding of social media landscape, SEO and UX best practices
• Comfortable using Excel for financial tracking and analysis
• Excellent communicator with strong stakeholder engagement and relationship-building skills
• Highly organised and detail-orientated, with the ability to support on multiple projects simultaneously
• Creative thinker with a problem-solving mindset and a passion for learning new skills to share the team

Desirable

• Confident creating data visualisations in Looker Studio (or a similar tool such as Power BI).
• Confident navigating email platforms such as Dotdigital or Mailchimp.
• Familiar with SEO tools such as Search Console or SEMrush.
• Able to create display graphics using a template studio (or a similar tool such as Adobe Express or Canva)
• Experience with influencer or user-generated content campaigns
• Interest in using generative AI or automation tools (such as Power Automate or Zapier) to streamline processes.
• Confident working with HTML, content management systems or ecommerce platforms (like Shopify) to support campaign setup and optimisation.