Senior Marketing Account Manager

Role purpose

You will be joining a marketing team that helps deliver results for the various teams at Scope. This is a specialist marketing role that will focus on:

1. Creating and delivering marketing campaigns to drive customers to  Scope energy support services
2. Deliver and implement robust multichannel marketing strategies to achieve campaign objectives

Main responsibilities and accountabilities

• Develop marketing strategies for high and medium profile multichannel campaigns to promote Scope energy support services to key audiences (customers with disabilities in fuel poverty)
• Implement high and medium profile campaigns including creative testing and assets that are tailored to each channel, ensuring they are delivered on time, to budget and achieve their KPIs
• Collaborate with a range of internal and external stakeholders and energy partners to achieve our objectives for all Scope energy support services
• Brief internal and external creative and digital media and marketing agencies, freelance designers, copywriters, photographers and video editors
• Lead marketing communications project groups for all energy support projects
• Comply with all Scope policy and procedures and external compliance such as GDPR, complaints and best marketing practice
• Comply with HR, Scope systems and processes and performance.
• Create monthly campaign evaluation reports and present findings and strategic recommendations to internal stakeholders and external partners

Key contacts

Internal contacts

All stakeholders across the business, especially:

• Marketing Lead
• Digital Marketing Lead
• Head of Marketing and Strategy
• Digital Marketing team
• Creative and Brand team
• Campaigns and Policy managers
• Utilities Partnerships team

External contacts

• Energy partners
• Digital and creative agencies
• Freelancers and suppliers

Person Specification

Knowledge and experience

Essential

Relevant experience of:

• Drafting and implementing multichannel marketing strategies across both online and offline channels to achieve agreed ROI with a particular strength in digital marketing planning, optimisation and execution
• Experience in developing marketing strategies that drive inbound activity to an energy support/provider
• Knowledge of the consumer energy market, regulations (Ofgem) and fuel poverty
• Project management in a complex environment
• Leading on briefing internal and external creative, media planning and media buying agencies and supporting internal teams to write compelling project briefs, as well as working with and alongside the agencies/freelancers to deliver
• Results analysis, campaign optimisation and confidently giving recommendations to achieve agreed KPIs
• Success in building strong relationships internally at all levels
• Building good relationships with funding partners and external suppliers
• Marketing best practice
• Understanding digital marketing practices and interpreting results

Desirable

Knowledge and/or experience of:

• Direct to consumer digital marketing
• The social model of disability
• Corporate fundraising and partnership management
• Influencing campaigns to affect change around your focus area e.g. changes to government energy policies
• Disability policy for example recommendations for disabled people who may be in fuel poverty

Skills

Essential

• Needs to demonstrate creativity and innovation to lead the delivery of end-to-end marketing campaigns complete with robust and cost-effective marketing strategies across online and offline channels
• Decisions based on value to Scope: reach, impact and financial sustainability
• Willing to take calculated risks and able to clearly articulate risks versus opportunities
• Experience of working within the energy sector, particularly in direct-to-consumer marketing