Communicating your campaign

Communication is essential to your campaign. Be clear, concise and confident in your communications.

Good communication will help people to understand what it is you are trying to achieve and how they can help you reach that goal.

People use social media in different ways. Pick the channels you use carefully, make sure you choose the channel that will best engage your audience.

For example: Twitter is a good way to engage political decision makers and journalists.

Instagram and Facebook are better for building up support and keeping people updated about your campaigns.

Social media tips

1. Use a hashtag. Stick to 1 or 2. Hashtags make your social content easier to find and can become a unifying feature of a campaign.
2. Be conversational. Social media works best when you are having a real conversation.
3. Make your posts engaging. Photos and videos catch people’s attention. Use these to show what you are talking about.
4. Look for other conversations. See what other conversations are happening. Find and follow people talking about your issue.

Storytelling

Using your own story can personify the issue you are campaigning about. It will help people to understand the impact your campaigning can have.

A good story is authentic, clear, truthful and engaging.

Your story could include information about:

• Who you are?
• Where you are from?
• Your experiences and how they have led to your campaign

But don’t feel like you need to include every little detail. There may be some things you don’t want to talk about, and that’s fine too.