Job description

Role purpose

The Engagement Manager plays a vital role in delivering Scope’s ambition to grow a movement for social change.

This role provides strategic direction and oversight for Scope’s work to amplify the voices of disabled people through events and activations, storytelling, and high-profile supporters.

Leading a cross-functional team of 4, the Engagement Manager is responsible for shaping and delivering a cohesive engagement strategy, with a focus on fostering meaningful engagement with our brand, mission, and initiatives. Through events, campaigns, and ongoing work with supporters.

The role leads the design and execution of complex, cross-organisational engagement events and programmes including International Day of Disabled People and Disability Pride Month.

Key responsibilities – what you are accountable for delivering   

At Scope, we work together, in our teams and across all teams. Together, we commit to being collaborative, trusting and respectful. To being open about our work and to being flexible and open to change.  And to building our confidence by improving what we do by developing and learning, continuously.

Strategy

• Develop a cross-organisational engagement strategy and lead a multi-functional team in its execution.
• Identify and implement new goal-driven engagement opportunities.
• Review the performance, opportunities and risks of: existing engagement events and activations, and ongoing work with celebrities and storytellers.
• Lead and develop an innovative engagement programme to maximise relationships.  
• Support the team to develop and embed a high-impact celebrity and influencer engagement strategy across the organisation.

Relationship management and stewardship

• Manage and oversee a team responsible for building, nurturing and maintaining strong relationships with celebrities, influencers, and storytellers.
• Leverage goal-driven events and activations to engage new and existing audiences, and provide an excellent experience working and interacting with Scope.
• Work with teams across Scope to develop audience journeys and communications, which align with our goals.

Event and project management

• Lead on the planning and delivery of major engagement events. 
• Project and programme manage a wide range of engagement events and activations, such as Disability Pride Month.
• Subject matter expert on accessible events, meeting the wide-ranging requirements of our guests and advising teams within Scope and partner organisations.
• Manage external agencies and relationships with partners and suppliers, including effective negotiation.
• Identify, monitor and mitigate risks associated with engagement events and activations.

Budgeting and reporting

• Responsible for setting and managing expenditure budgets for cross-organisational engagement programmes.
• Working with teams across Scope to identify ways to grow associated income.
• Set, track, measure, and report on the impact of engagement strategies and events, providing insights for continuous improvement.

Leadership

• Lead and support a high-performing team to deliver against objectives.
• Ensure processes and ways of working are established to support the team in achieving project goals and ambitions.
• Inspire and motivate line reports to grow and develop in their roles. Seek opportunities for learning and development and encourage a culture of continual improvement.

Collaboration

• Collaborating with colleagues to identify and design highly engaging and storytelling-driven events.
• Work strategically with the wider Communications team, Brand and Marketing to integrate celebrities, influencers, and storytellers into campaigns, social media initiatives, advocacy and fundraising activities.
• Provide your expert engagement, events and project management advice to colleagues as necessary. 
• Work alongside colleagues to refine and develop an impactful supporter journey and engagement process.

Key relationships: internal and external stakeholders

Internal

• Executive Leadership Team  
• Strategy, Impact and Social Change
• Brand & Marketing
• Fundraising
• Services
• Leadership Group
• Trustees

External contacts 

• Ambassadors and high-profile supporters
• Social media influencers
• Storytellers
• Co-production groups  
• External suppliers and contractors 
• Corporate and charity partners  

Person specification

Knowledge and experience

Essential

• Experience in leading innovative and impactful engagement strategies and activities.
• Experience in relationship management, talent and/or influencer engagement, storytelling, or a related field.
• Significant experience of project management, with evidence of leading cross organisational teams on the development and delivery of projects.  
• Substantial experience in the organisation and delivery of large-scale live and digital events.  
• Experience of working with agencies and multiple external stakeholders to deliver complex projects.
• Demonstrated leadership abilities, including experience in managing and motivating a team.
• Knowledge and understanding of how to deliver highly accessible live and digital events.  
• Knowledge and extensive experience of risk management and mitigation.  
• Experience of setting, managing, negotiating and reporting against a budget.  
• Experience of measuring and evaluating impact of projects.
• Experience of working with and managing senior stakeholders, both internally and externally.

Desirable  

• Lived experience of disability.  
• Demonstrable understanding of the social model of disability.  
• Existing network of celebrities, influencers, and industry professionals.
• Good knowledge of the voluntary sector. 
• Knowledge and experience of co-production. 

Skills and competencies

Essential

• Extensive and proven project management skills, with a track record of successfully delivering complex projects on time and within budget.
• A passion for storytelling, brand advocacy, and developing meaningful engagement.
• Excellent organisation skills, ability to manage multiple projects simultaneously and problem solve.  
• Exceptional communication and interpersonal skills, with the ability to build and sustain a variety of relationships.
• Experience in event planning and execution, especially with VIPs and high-profile talent.
• Excellent negotiating and influencing skills.
• Ability to work cross-functionally with communications, brand and content teams to integrate storytelling into campaigns.
• A strong team player, able to build and maintain relationships and resolve conflict where necessary. 
• Demonstrates the ability to be flexible and respond positively to change.  
• Excellent time management skills. Can work effectively under pressure and deal with conflicting priorities. 
• Shows confidence in own judgement and capability and demonstrates effective delegation skills. 
• Provides evidence of effective IT skills, particularly Microsoft Office 365. 
• Demonstrates a commitment to ongoing personal development. 
• Ability to lead effective and engaging meetings. 

Core behaviours

• Supporting Scope: Ensures they have a thorough understanding of Scope’s strategic direction and how they contribute to it. 
• Taking responsibility: Takes responsibility for team (where relevant) maintains a ‘no blame culture’ while ensuring people are accountable and can learn from their mistakes. 
• Solving problems: Gathers all the facts and considers all the options before making a decision. 
• Valuing customers: Values and encourages customer feedback and collates/captures customer compliments and complaints, analysing the feedback and acting accordingly  
• Working as part of a team: Building and maintaining performance of self and others by coaching and mentoring.