Our brand

How our brand helps us to change attitudes towards disability

We want equality for disabled people. Therefore, we have a major role to play in raising awareness and changing attitudes and behaviours towards disabled people. We won't stop until we achieve a society where all disabled people enjoy equality and fairness. At home. At school. At work. In our communities.

Everything we do as an organisation reflects this.

Everything we do is about disability.

At Scope, our brand is at the heart of what we do, it’s led by our people and our brand is only as good as what people think, feel and say.

How we communicate

At Scope achieving equality for disabled people is at the heart of everything we do. How we communicate can help us lead the way in fighting stereotypes to make society a fairer place for disabled people. That’s why we deliberately use particular language and the social model of disability when we talk about disability issues (have a look at our guidelines). We also have a consistent way we write and speak - our tone of voice. And like a real person with a voice, we speak in different ways at different times.

When we talk we’re pioneering, courageous, connected, open and fair.

Using our visual identity

Whether you’re fundraising for us or are partnering with us there may be times when you’d like to use our logo. Find out about our visual identity and how to use our logo in our brand guidelines. Please share your designs with us before you use them.

Our guidelines have been designed to be flexible and adaptable, so if a situation comes up where you need to talk through an idea with us, need a photo from our library or would find a template helpful, please email marketing@scope.org.uk.